Ultherapy PRIME taps Jun Jihyun and Lee Minho as APAC brand ambassadors

Merz Aesthetics, global medical aesthetics businesses, has appointed Korean actors Jun Jihyun and Lee Minho as the latest APAC brand ambassadors for Ultherapy PRIME, a sub-brand of Merz that provides non-invasive face lifting treatment.

Recognising that each individual’s skin is as unique as they are, Ultherapy PRIME strives to offer tailored approaches based on the skin’s unique needs and goals.  Through advanced real-time visualisation technology, Ultherapy PRIME goes beyond other non-invasive treatments to target the right collagen and elastin-rich layers of the tissue at multiple depths, delivering consistent and precise energy where it’s needed most.

Known for their immense popularity and captivating charisma, Jun and Lee embody the Ultherapy PRIME consumer – successful and at their prime – and committed to investing in effective solutions to lift and tighten their skin for a healthier, youthful appearance. 

They are admired not only for their talent and beauty, but also for their continuous evolution over the years. By redefining what it means to be in one’s prime, they serve as an inspiration for others to embrace their unique journeys towards confidence and vitality, demonstrating that with each stage of life, it is possible to discover a more refined, confident version of ourselves, according to the release.

The appointments also come along with a campaign named ‘See my skin, lift my way: Love my prime’ seeks to empower consumers to celebrate the beauty and confidence that comes with every phase of life. Grounded in Ultherapy’s trusted legacy of delivering safe, natural-looking outcomes, the campaign calls to embrace the idea that being in one’s prime is not a fleeting moment in time, but a continuous journey of evolution. 

“With Jun and Lee as the regional ambassadors for the ‘See my skin, lift my way’ campaign, we are embracing a new era that reflects Ultherapy PRIME’s pursuit to empower confidence and a commitment to pursue continuous evolution,” said Lawrence Siow, president, Merz Aesthetics Asia-Pacific. “This campaign not only celebrates the beauty of being in one’s prime, it also reinforces our dedication to delivering proven, natural-looking results so that consumers can feel their best with their authentic self.” 

“The launch of Ultherapy PRIME demonstrates Merz Aesthetics’ dedication to continuous innovation,” said Owen Sunga, senior vice president, regional scientific and clinical services, Merz Aesthetics. As the leader in non-invasive lifting, we are thrilled to introduce the next-generation and premier platform Ultherapy PRIME  to our aesthetics healthcare professionals and their patients to offer a proven, customizable, and long-lasting treatment option to embrace their authentic self with lasting results.” 

“I am honoured to be part of the Merz Aesthetics family, a company that embodies confidence and well-being,” said Jun. “As I step into each phase of life with confidence and embark on an ongoing evolution to become my best self, I am empowered to trust the journey and love my prime.” 

“I am so excited to extend my relationship with the Merz Aesthetics family as the ambassador for the ‘See my skin, lift my way’ campaign,” said Lee. “As we celebrate the confidence that comes from loving our prime, I feel empowered to evolve in a way that feels right for me through a personalized approach with Ultherapy PRIME that’s tailored to my skin’s specific needs.” 

MARKETING-INTERACTIVE has reached out to Merz Aesthetics for more information.

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