Asia's leading source of advertising, marketing & media news.
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Analysis
How to best leverage on 'fandom'-ination for marketing
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News
Havas' B Corp certification revoked over Shell deal
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News
Crunchyroll rolls out refreshed brand identity
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News
Caudalie cleans up the River Seine in cheeky FOOH social post
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News
EssilorLuxottica acquires lifestyle brand Supreme in US$1.5 billion deal
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Weekly roundup: Nike's controversial ad, Google backtracks on cookies and more
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adidas' brand sentiments plummet after dropping model Bella Hadid for Palestinian support
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Corona brings the Olympics around the world in elaborate campaign
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Seven guidelines to promote respect, equality and inclusion in the PR industry
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Hoka soars with dynamic rendition of origin story
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How Decathlon and KitKat's global outage reactive campaign hit the mark so perfectly
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Louis Vuitton picks Blackpink's Lisa as new ambassador
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You can now play and engage with the Paris 2024 Olympic and Paralympic games on Roblox
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adidas drops Bella Hadid from ad following backlash and Israeli criticism
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Maybank explores language of inclusivity featuring the deaf community, this Chinese New Year
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Embracing the future: How webinars in APAC are evolving with the power of AI
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Mastering the art of immersive webinars: Insights from industry leaders
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Revolutionising advertising: The merger of AI-driven mobile event spaces and DOOH
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Dua Lipa writes, co-directs and stars in wildly imaginative new Porsche ad
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Weekly roundup: Nike's controversial ad, Google backtracks on cookies and more
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adidas' brand sentiments plummet after dropping model Bella Hadid for Palestinian support
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Corona brings the Olympics around the world in elaborate campaign
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Have you heard Domino's Pizza's AI-curated playlist yet?
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How the industry can reimagine experiential retail in the APAC region
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AirAsia's Rudy Khaw on big ideas: 'I'm all about gut feel, which could make me a little bit traditional'
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Press play: How Jean Seizure ended up on a New York Times Square billboard
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DMA convo: Marketer Philip Chau on how to formulate the roadmap for crafting a next-gen digital experience
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#ExplainIt: Adland players share the latest DOOH trends marketers should take note of
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#ExplainIt: Why some brands in HK still place PR under marketing
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#ExplainIt: HK adland creatives on the recent 'Happy Hong Kong' campaign