Asia's leading source of advertising, marketing & media news.
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Partner Insights
WhatsApp isn’t just for chats, it’s becoming the new customer journey
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News
Reddit reminds the internet that people are still the best part of being online
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Media
WhatsApp rolls out username reservations ahead of new privacy feature
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News
IBM hands Omnicom Media global remit amid AI and automation push
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News
How SKIMS turned a Netflix character into a brand campaign
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VaynerMedia names new APAC head of media
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Brands scale the viral Empire State Building proposal with cheeky trendjacks
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Gen Z perspectives: Agency exit, kind deeds and award season
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LUX gives viral social media trend lasting legacy with #LUXMyWill
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Forget being cancelled, consumers are quietly leaving brands they don't believe in
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VIRTUE Asia expands into Middle East with VIRTUE Arabia
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Hong Kong Tourism Board renews Malaysia comms mandate for two years
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Adidas hands US$512M global media account to Omnicom
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Stagwell lands IBM creative as 32-year Ogilvy era ends
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From campaigns to operating systems: the next agency shift
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Bing reaches one billion users – signalling a new phase for search and decision-making
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How can advertisers capture attention when work and life blur together?
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Beyond kick off: How travel intent will build before, during, and after the World Cup
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Gen Z perspectives: Agency exit, kind deeds and award season
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Gen Z perspectives: Disney docks in Sentosa, HEINZ x Heineken & creators draw the line
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Gen Z perspectives: Grab MY faces heat, KFC freshens up and Levi's finds a loophole
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Gen Z perspectives: A broadband haircut, a kopi scoop and an AI 'superapp'
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StanChart HK wins big at Marketing Excellence Awards HK 2025
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Alliance Bank Malaysia crowned overall marketer of the year at the Marketing Excellence Awards 2025
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Coca-Cola crowned 'eCommerce Brand of the Year' at Asia eCommerce Awards 2025
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BCA named ‘Marketer of the Year’ at MEA Indonesia for the third year running
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