Asia's leading source of advertising, marketing & media news.
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Tech
6D Pixie teams up with Signal Consulting to bring AR services to APAC
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Tech
OpenAI rolls out shopping feature for ChatGPT users
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News
Star Alliance sets the rhythm for seamless travel in global campaign
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Tech
Duolingo goes AI-first, scales back contractors in strategic shift
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News
Tourism Australia opens APAC social media management tender
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Travel gets deadly stylish in American Tourister’s Squid Game tie-up
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Cute, cuddly, calculated: How plushies are helping brands stay relevant
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Study: 101 on UGC and how to maximise returns
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Philippine Daily Inquirer consolidates operations under sister company
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Attivo Group hires Anthony Gregorio as executive chairman for ANZ amid expansion plans
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Heineken taps Joe Jonas to ditch social media and pour into real connections
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Gen Z perspectives: Eugene Lee's new role & the rise of plushies
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Coach joins WNBA roster with fashion-first partnership
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PwC unveils new global brand identity and F1 partnership
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The evolution of storytelling in the digital age: a marketer’s opportunity
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The driving force of Hepmil Vietnam in leading the social commerce revolution in Southeast Asia
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Yahoo’s Blueprint for performance marketing
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Mannings Double 11 campaign 2024: Harnessing AI for smarter marketing and personalised experiences
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3 fundamental questions every brand should ask before marketing to Gen Alpha
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JPMorganChase CEO on brand death: 'We torture our customers with things we think are great'
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Coca-Cola CEO on AI’s creative limits: 'We want to make ads with people in it'
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Step into the future: How immersive entertainment is redefining the game
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Gen Z perspectives: Eugene Lee's new role & the rise of plushies
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Women who lead: PHD APAC's Eileen Ooi on the power of people-first leadership
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Weekly roundup: Tariffs, 'finfluencers' and Wingstop SG's unhinged marketing stunt
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Weekly roundup: The AI ‘Ghiblification’ drama and our favourite April Fool’s pranks