Asia's leading source of advertising, marketing & media news.
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Tech
ANZ brands lead APAC in AI adoption but data gaps hinder personalisation
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News
Study: 65% of family streamers are ad-receptive, but solo viewers need louder hooks
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News
Disney takes the wheel with F1 partnership in 2026
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Agencies
Havas names Joris Knetsch APAC EVP to lead Prose on Pixels expansion
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Agencies
Ogilvy brings together PR, influencer and paid social under unified Social@Ogilvy brand
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Duolingo goes rogue amid 'AI-first' backlash
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IPG Mediabrands reportedly cuts up to 40 roles in analytics division
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Coca-Cola renews global marketing partnership
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Why CHAGEE is giving its most popular tea an emotional rebrand
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Gen Z perspectives: HBO's meme-fuelled rebrand redemption & more
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Study: Influencers dethrone ads as top discovery tool for gamers
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Jetpac hunts for virgins in ballsy global campaign
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WhatsApp's global campaign proves your messages are truly private
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Publicis Groupe acquires influencer marketing platform Captiv8
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Chemist Warehouse and TikTok double down on mid-funnel momentum
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ANZ brands lead APAC in AI adoption but data gaps hinder personalisation
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Zendesk completes Local Measure acquisition to boost AI-powered voice and capabilities
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Agentic AI and the CX reset: The tech changing how brands serve and retain customers
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How SEA ad leaders own the brief and the bedtime story
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3 fundamental questions every brand should ask before marketing to Gen Alpha
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JPMorganChase CEO on brand death: 'We torture our customers with things we think are great'
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Coca-Cola CEO on AI’s creative limits: 'We want to make ads with people in it'
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