Asia's leading source of advertising, marketing & media news.
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Can L’Oréal turn refillable beauty into the new norm?
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KFC wants you to dip, dunk and drink your way through its next chapter
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TEAM LEWIS ramps up AI ambitions with newly created global EVP role
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EA is turning gameplay into advertising's next big stage
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Slaying demons? Anua wants you glowing while you’re at it
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How Pocky is giving its 60-year-old brand a Gen Z glow up
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Is this the best branding move at the 2026 FIFA World Cup?
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CLEAR Men shifts the World Cup spotlight from players to fans
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FIFA's image gets red card as World Cup controversy kicks off early
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Bing reaches one billion users – signalling a new phase for search and decision-making
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How can advertisers capture attention when work and life blur together?
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Beyond kick off: How travel intent will build before, during, and after the World Cup
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Humanising technology: How Embitel is redefining the enterprise customer experience
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StanChart HK wins big at Marketing Excellence Awards HK 2025
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Alliance Bank Malaysia crowned overall marketer of the year at the Marketing Excellence Awards 2025
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Coca-Cola crowned 'eCommerce Brand of the Year' at Asia eCommerce Awards 2025
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BCA named ‘Marketer of the Year’ at MEA Indonesia for the third year running
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