OpenAI picks new global media agency

OpenAI has appointed Omnicom Media Group's PHD as its global media agency of record.

As the appointed agency, PHD will be in charge of handling global media planning and buying for the artificial intelligence research organisation, according to media reports.

The agency will also help OpenAI scale its presence across international markets. 

MARKETING-INTERACTIVE has reached out for more. 

Don't miss: OpenAI names new head of comms for SG and SEA

Closer to home, the ChatGPT maker has named Grace Chua as the head of communications for Southeast Asia and Singapore.

In her role, Chua will help shape conversation around AI innovation and impact across the markets.

OpenAI has also been strengthening its partnerships with big players in the region, including the Singapore Tourism Board and Singapore Airlines.

The partnership with Singapore Tourism Board marks the first adoption of OpenAI's technology by a national tourism organisation in Asia. With the new collaboration, Singapore Tourism Board will tap on OpenAI's capabilities to enhance visitor experiences and improve organisational and industry productivityy.

Meanwhile, its partnership with Singapore Airlines will see OpenAI’s multimodal capabilities - which can interpret text, audio, video and diagrams - integrated into SIA’s customer service channels and internal systems.

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