Asia's leading source of advertising, marketing & media news.
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Analysis
Simu Liu joins LinkedIn: Why celebs need to build a brand beyond the spotlight
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News
Sneaker-LAH and ASICS partner up for MAMEE Monster-inspired shoes
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Media
Warner Bros. Discovery to launch Max across APAC
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Analysis
Simu Liu calls out bubble tea brand for cultural appropriation: Why its apology missed mark
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Analysis
Gen Zs in a snapshot: Here's all you need to know about this wave of consumers
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#ExplainIt: HK adland creatives on the recent 'Happy Hong Kong' campaign
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#ExplainIt: HK marketers on how the industry can lure back top talent
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#ExplainIt: Ramadan campaign tricks to stand out from the sea of ads in Indonesia
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#ExplainIt: Malaysian agency leaders on the changes they want in motion this IWD