Asia's leading source of advertising, marketing & media news.
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News
Why CHAGEE is giving its most popular tea an emotional rebrand
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Tune In
Gen Z perspectives: HBO's meme-fuelled rebrand redemption & more
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News
Study: Influencers dethrone ads as top discovery tool for gamers
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News
Jetpac hunts for virgins in ballsy global campaign
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Partner Insights
Mediatropy ushers in a new era with CEO Daniel Posavac at the helm
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PepsiCo turbocharges global fan engagement with F1 partnership
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Lipton brews up buzz with kombucha-fuelled dance anthem
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Mober enters Thai market with EV trucks and IKEA delivery deal
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Lazada doubles down on SEA affiliate marketing with US$100m investment
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Duolingo goes rogue amid 'AI-first' backlash
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Havas Media Network launches CSA consultancy in SEA, appoints James McNeely to lead
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Stitch invades SEA in Disney’s latest activation blitz
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IPG Mediabrands reportedly cuts up to 40 roles in analytics division
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Coca-Cola renews global marketing partnership
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From pitch to platform: Shopee Cup brings football and fandom to life across ASEAN
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PRMMS returns to Loyalty & Engagement Awards 2025 as a platinum sponsor
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Beyond billboards: Pixel Group’s vision for the next era of OOH advertising in Indonesia
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The driving force of Hepmil Vietnam in leading the social commerce revolution in Southeast Asia
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Chemist Warehouse and TikTok double down on mid-funnel momentum
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ANZ brands lead APAC in AI adoption but data gaps hinder personalisation
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Zendesk completes Local Measure acquisition to boost AI-powered voice and capabilities
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Agentic AI and the CX reset: The tech changing how brands serve and retain customers
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Beyond Baby Shark: Pinkfong founder's gameplan for business longevity post virality
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3 fundamental questions every brand should ask before marketing to Gen Alpha
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Dignity, dentures, and data: How Haleon went hyperlocal to restore smiles
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Step into the future: How immersive entertainment is redefining the game
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