Asia's leading source of advertising, marketing & media news.
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Agencies
WPP Enterprise Solutions signs multi-year AWS deal to scale agentic AI for brands
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Agencies
VIRTUE Asia and COL Group make a play for branded microdramas
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News
Coach hands Gen Z the pen and lets them write the story
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News
Can L’Oréal turn refillable beauty into the new norm?
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News
Generali unveils new brand for global care
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Why HEINZ and Heineken’s unlikely pairing makes perfect sense
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Can football's GOAT conquer the golf course too?
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Gen Z perspectives: Grab MY faces heat, KFC freshens up and Levi's finds a loophole
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Colgate turns toothpaste into a K-drama plot twist
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Your friendly neighbourhood airline? Scoot launches Spider-Man-themed flights
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What song is Vini Jr. dancing to? Apple's not telling you
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Meta head of top accounts and agencies, APAC exits
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FlareFlow taps Neymar Jr. for AI-powered microdrama franchise during World Cup season
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In conversation: From meme pages to shaping SEA's creator economy
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Bing reaches one billion users – signalling a new phase for search and decision-making
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From discovery to conversion: The success stories from GrabAds’ Trailblazer Awards
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Lazada partners Nestlé Nutrition to pilot AI-powered LazzieChat experience
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30 years, 30 secrets, SG$30,000 – and still hungry to make a difference
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StanChart HK wins big at Marketing Excellence Awards HK 2025
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Alliance Bank Malaysia crowned overall marketer of the year at the Marketing Excellence Awards 2025
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Coca-Cola crowned 'eCommerce Brand of the Year' at Asia eCommerce Awards 2025
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BCA named ‘Marketer of the Year’ at MEA Indonesia for the third year running
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WPP Enterprise Solutions signs multi-year AWS deal to scale agentic AI for brands
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VIRTUE Asia and COL Group make a play for branded microdramas
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Major shuffle at Ogilvy as Kent Wertime retires, Chris Reitermann steps back from APAC role
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Fabulate taps former Meta and Disney exec Jon Kee to lead SEA, Japan and Korea
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