Marketing Excellence Awards Singapore 2025 finalists unveiled

MARKETING-INTERACTIVE is proud to unveil the finalists for the 14th Annual Marketing Excellence Awards Singapore, spotlighting campaigns and marketers that have raised the bar in creativity, innovation, and resilience.

Reflecting the shifts in Singapore’s marketing landscape, two new categories were introduced this year – 'Excellence in Customer Data Privacy Assurance' and 'Excellence in Live-Streaming Marketing'. This brings the total to 48 categories, where brands and agencies will compete for gold, silver, and bronze across disciplines, with the coveted 'Marketer of the Year' title awarded to the best-performing contender overall.

A panel of 20 senior client-side marketers served as judges, evaluating entries through a rigorous and independent process. Shukai Koh, deputy CEO of Children’s Cancer Foundation, observed that this year’s submissions stood out for being both bold and strategic, with agencies “raising the bar by balancing innovation with impact, and storytelling with measurable results.” He added that the calibre of work reflects the industry’s evolving excellence.

For Tracy Lui, senior assistant director of marketing communications & retail at Mount Faber Leisure Group, the entries demonstrated how marketers are navigating a landscape shaped by AI disruption, tightening privacy regulations, and fleeting consumer attention.

“In this landscape, every marketing dollar must work harder. The Marketing Excellence Awards 2025 celebrates those who have not only adapted but excelled, with entries that were bold, authentic, and transformative. What impressed me most was how many campaigns turned challenges into their greatest competitive advantage," she added. 

In tandem, Jackson Sim, cluster director of marketing, Hyatt Hotels in Singapore said "The ambition, insight, and purpose behind the campaigns were clear, with work that was creatively sharp while solving real business problems."

"The calibre of thinking, craft, and execution demonstrated the industry’s relentless drive to push boundaries," stated Sim.

The winners will be announced at a gala night on 19 September at The Ritz-Carlton, Millenia Singapore.

Want to know which campaigns wowed our judges? Click here to view the full list of finalists.

For table bookings and award packages, please contact our project managers:

Reggie Ola
Senior Regional Project Manager
Mobile: +639 955458533
Tel: +65 6692 9031 Ext 813
Email: reggieo@marketing-interactive.com

Mohanesh Kumar
Senior Regional Project Manager
Tel: +65 6423 0329 Ext 230
Mobile: +65 9895 3365
Email: mohaneshk@marketing-interactive.com

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