Asia's leading source of advertising, marketing & media news.
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Partner Insights
Hitting the sweet spot with Spritzer Sparkling
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News
Simmons picks creative agency for regional push
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News
Why wait for Raya? Maybank Islamic puts Ramadan in the spotlight with new TVC
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News
Festive fatigue? Mamee bets on micro-dramas to win Malaysia’s mixed season
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News
Scentify turns fragrance into episodic ‘scent-ertainment’ for XiaoHongShu
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Millennials and Gen Z are spending smarter, not less, on travel in 2026
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Naga DDB Tribal turns up the volume on sonic branding with Amplitone
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Why Tiger Beer MY is taking CNY straight to WhatsApp
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Who owned CNY 2026? Here's 13 campaigns that stole our hearts
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LinkedIn gets real about work, one awkward moment at a time
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SG looks to regulate blind boxes sales, but maybe brands should learn to self-regulate instead
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How The Salvation Army is taking thrifting to the next level on Roblox
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Audi and adidas take F1 off the track and into your wardrobe
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Can monsters make fraud protection fun? Mastercard thinks so
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Gen Z perspectives: Our favourite CNY campaigns and huat’s the deal with mahjong sets
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Women who lead: Zora Health's Anna Haotanto rewrites women's health through entrepreneurship
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Gen Z perspectives: NDP 2026, AI caricatures and do mascots still matter?
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Women who lead: Mutant's Lina Marican on embracing leadership despite self-doubt
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StanChart HK wins big at Marketing Excellence Awards HK 2025
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Alliance Bank Malaysia crowned overall marketer of the year at the Marketing Excellence Awards 2025
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Coca-Cola crowned 'eCommerce Brand of the Year' at Asia eCommerce Awards 2025
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BCA named ‘Marketer of the Year’ at MEA Indonesia for the third year running
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