Asia's leading source of advertising, marketing & media news.
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Opinions
AI watermarking is raising the value of human writing, not killing it
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Analysis
Consumer backlash ushers in an era of accountability for influencer marketing
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Analysis
Neutrogena still silent on Hayden Panettiere. Is that intentional?
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Tech
OpenAI gives teens their own ChatGPT experience
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News
Central Cee turns Premier League feels into Coca-Cola’s latest track
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Lufthansa turns unwritten flight rules into cheeky merch
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Neutrogena finally breaks silence on Hayden Panettiere backlash
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Gen Z perspectives: Local flavours, AI watermarks and Instagram's new look
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How CASETiFY is making personalisation pop with G-DRAGON
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Sephora APAC marketing chief departs after four years
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Meta AI gets new tools to analyse and optimise ad campaigns
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Peroni appoints new global creative agency
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Marriott Bonvoy taps Alex Eala as face of Tennis The World's APEC campaign
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Home Credit Philippines names Gabriel Roxas as chief marketing officer
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Locala unveils Omni Planner and Planning Agents in Malaysia to drive hyper-local intelligence for modern brands
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Shell Lubricants Philippines wins three trophies at the Asia eCommerce Awards 2025
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The perfect blend: How Nescafé Sugar Free used programmatic precision to brew a brand uplift
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Bing reaches one billion users – signalling a new phase for search and decision-making
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Gen Z perspectives: Local flavours, AI watermarks and Instagram's new look
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Gen Z perspectives: New agencies, new interiors and National Day's AI reality check
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Gen Z perspectives: Our favourite National Day campaigns
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Gen Z perspectives: MTI's agency picks, UNIQLO's local love and the evolution of K-culture
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StanChart HK wins big at Marketing Excellence Awards HK 2025
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Alliance Bank Malaysia crowned overall marketer of the year at the Marketing Excellence Awards 2025
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Coca-Cola crowned 'eCommerce Brand of the Year' at Asia eCommerce Awards 2025
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BCA named ‘Marketer of the Year’ at MEA Indonesia for the third year running
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