Asia's leading source of advertising, marketing & media news.
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News
Coca-Cola renews global marketing partnership
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News
A Mother's Day message from afar: How PLDT turns digital gestures into real bonds
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News
A taste of Ohana: Krispy Kreme Philippines drops Disney's Stitch-themed treats
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Tune In
Gen Z perspectives: HBO's meme-fuelled rebrand redemption & more
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News
Study: Influencers dethrone ads as top discovery tool for gamers
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Mober enters Thai market with EV trucks and IKEA delivery deal
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What brands can learn from Minecraft’s Chicken Jockey
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Lazada doubles down on SEA affiliate marketing with US$100m investment
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SM Supermalls turns the page on literacy with nationwide book drive
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Duolingo goes rogue amid 'AI-first' backlash
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Havas Media Network launches CSA consultancy in SEA, appoints James McNeely to lead
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Stitch invades SEA in Disney’s latest activation blitz
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IPG Mediabrands reportedly cuts up to 40 roles in analytics division
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Jollibee posts 28% sales surge in Southeast Asia as local appeal grows
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From pitch to platform: Shopee Cup brings football and fandom to life across ASEAN
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PRMMS returns to Loyalty & Engagement Awards 2025 as a platinum sponsor
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Beyond billboards: Pixel Group’s vision for the next era of OOH advertising in Indonesia
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The driving force of Hepmil Vietnam in leading the social commerce revolution in Southeast Asia
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Chemist Warehouse and TikTok double down on mid-funnel momentum
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ANZ brands lead APAC in AI adoption but data gaps hinder personalisation
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Zendesk completes Local Measure acquisition to boost AI-powered voice and capabilities
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Agentic AI and the CX reset: The tech changing how brands serve and retain customers
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