Region:Singapore

PR Asia 2025 Singapore

marketing interactive

Karen Wong

Deputy Editor - North Asia

articles

Agencies

Design Bridge & Partners names new APAC executive VP and chief growth officer

Both Cerruti and Gordon report directly to John Morris, global CEO, Design Bridge & Partners.
- 29 May 2025
- • Karen Wong
Analysis

Balancing automation and empathy: How AI can deliver empathy at scale

"Transparency, cultural sensitivity, and user control over personalisation and memory are critical for long-term trust and adoption - especially in diverse, high-expectation markets."
- 28 May 2025
- • Karen Wong
News

Survey: 68% of APAC buyers use Gen AI to evaluate vendors

Younger buyers are more likely than their older counterparts to cite at least one reason for dissatisfaction with their chosen provider.
- 28 May 2025
- • Karen Wong

Mob-Ex Awards 2025

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