Asia's leading source of advertising, marketing & media news.
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Media
Minecraft drives cinema admissions up 26% during Easter school holidays
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Agencies
Budget Direct adds a playful twist to ‘Insurance Solved’ platform
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News
MiQ partners with Creatalytics to optimise programmatic video performance
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Media
Meta rolls out ads on Threads globally
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Opinions
3 fundamental questions every brand should ask before marketing to Gen Alpha
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Cathy O’Connor to step down as Ooh Media CEO as company eyes next growth phase
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Tourism Australia opens APAC social media management tender
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CulturalPulse appoints Tim Kirby as chief commercial officer to drive next phase of growth
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The Push-Up Challenge launches ‘Your Push is Power’ campaign to rally Australians for mental health
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Cracks emerge in AI trust and media loyalty, Deloitte warns in 2025 outlook
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Sydney Water escalates toilet blockers campaign with world-first ‘flushable guidebook’
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Nova FM hits reset with bold new brand platform: ‘Don’t Think, Just Nova’
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Ooh Media expands regional footprint with Wildstone partnership
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Beyond Baby Shark: Pinkfong founder's gameplan for business longevity post virality
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Budget Direct adds a playful twist to ‘Insurance Solved’ platform
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CulturalPulse appoints Tim Kirby as chief commercial officer to drive next phase of growth
-
The Push-Up Challenge launches ‘Your Push is Power’ campaign to rally Australians for mental health
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R/GA names new chief technology officer for APAC
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Beyond Baby Shark: Pinkfong founder's gameplan for business longevity post virality
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3 fundamental questions every brand should ask before marketing to Gen Alpha
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JPMorganChase CEO on brand death: 'We torture our customers with things we think are great'
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Coca-Cola CEO on AI’s creative limits: 'We want to make ads with people in it'
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