Asia's leading source of advertising, marketing & media news.
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News
IG Markets bets big on 'new money' positioning
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Analysis
Product first to Fitness First: How a $25m boost reshaped the brand
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News
Advertising recovery gathers pace as June returns to growth
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News
Budget Direct makes splash with space tourism parody
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News
Melbourne Park hands creative account to Think HQ
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OpenAI's first-ever influencer brand trip sparks backlash
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INTERPOL's communications strategy prioritises restraint and consistency in a polarised world
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Starbucks brings MOLLY's creative spirit to coffeehouse rituals
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The greatest risk to your business is taking no risk at all
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What's your love language? Coca-Cola's is quality time
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TBWA unveils new global visual identity
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Tatler debuts longevity platform 'Tatler Limitless'
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Geely launches biggest Australian campaign for new EV
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Lost yourself in a story? That's exactly where Audible wants you
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StanChart HK wins big at Marketing Excellence Awards HK 2025
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Alliance Bank Malaysia crowned overall marketer of the year at the Marketing Excellence Awards 2025
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Coca-Cola crowned 'eCommerce Brand of the Year' at Asia eCommerce Awards 2025
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BCA named ‘Marketer of the Year’ at MEA Indonesia for the third year running
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