Region:Hong Kong

Digital Marketing Asia 2025 Hong Kong

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Asia's leading source of advertising, marketing & media news.

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Opinions

How Moët Hennessy mixes heritage with hustle to stay on top

28 August 2025
• Vanessa Yuen

News

Mastercard drives into fast lane as McLaren’s F1 naming partner
- 28 August 2025
- A'bidah Zaid Shirbeeni
News

Cafuné marks 10 years with sustainable, nature-led rebranding
- 28 August 2025
- Staff Writer
News

Octopus doubles down on silver generation with return of 8.28 JoyYou Fest
- 28 August 2025
- Vanessa Yuen
News

Urban Coffee Roasters unveils new airport branch to elevate travellers' experience
- 28 August 2025
- Staff Writer
News

MTR Malls breathes colour into PopCorn with vibrant brand makeover
- 28 August 2025
- Vanessa Yuen
News

Brands ring in Taylor Swift and Travis Kelce's engagement with cheeky trendjacks
- 28 August 2025
- A'bidah Zaid Shirbeeni
Analysis

Re-writing a contract of trust: Why SIA's KrisFlyer overhaul feels personal
- 27 August 2025
- A'bidah Zaid Shirbeeni
Opinions

What's keeping me up: Fairwood’s Adwin Lau
- 27 August 2025
- Vanessa Yuen
News

DCH Motors launches driving lifestyle platform to foster community interaction
- 27 August 2025
- Staff Writer

Digital Marketing Asia 2025

Partner Insights more

Simplicity is the answer: The creative collaboration behind BEA's campaign with Ivana Wong

Simplicity is the answer: The creative collaboration behind BEA's campaign with Ivana Wong

Community Engagement Asia 2025

Tune in more

#Explainit: How China’s eCommerce players can navigate trade war volatility
- 01 August 2025
- Staff Writer
#Explainit: How are brands coping with behavioural change among Chinese consumers?
- 14 April 2025
- Staff Writer
Weekly roundup: UN Women's powerful campaign, 'Women who lead' podcast and more
- 21 March 2025
- Dhanya Vimalan
Weekly roundup: MIXUE’s controversial job ad in Malaysia
- 14 March 2025
- Dhanya Vimalan

News more
- Mastercard drives into fast lane as McLaren’s F1 naming partner
  - 28 August 2025
  - • A'bidah Zaid Shirbeeni
- Cafuné marks 10 years with sustainable, nature-led rebranding
  - 28 August 2025
  - • Staff Writer
- Octopus doubles down on silver generation with return of 8.28 JoyYou Fest
  - 28 August 2025
  - • Vanessa Yuen
- Urban Coffee Roasters unveils new airport branch to elevate travellers' experience
  - 28 August 2025
  - • Staff Writer
Analysis more
Re-writing a contract of trust: Why SIA's KrisFlyer overhaul feels personal

27 August 2025

• A'bidah Zaid Shirbeeni
Beyond discounts: How grocery apps are cashing in on HK's shopping shift

26 August 2025

• Karen Wong

What led to the PR debacle around Swatch's 'slant eye' ad?

20 August 2025

• Karen Wong

Burger King’s shrinking kingdom: Is the chain losing its bite in HK?

19 August 2025

• Vanessa Yuen

Tech more
- Just weeks after acquiring MagicBrief, Canva deepens its AI push with ChatGPT
  - 27 June 2025
  - • Matthew Eaton
- Meta doubles down on creative automation in latest AI push
  - 18 June 2025
  - • Dhanya Vimalan
- Meta makes every Facebook video a Reel to simplify posting
  - 18 June 2025
  - • Dhanya Vimalan
- Meta brings ads to WhatsApp, opening new revenue streams in Updates tab
  - 17 June 2025
  - • Matthew Eaton
Awards more
- Marketing Excellence Awards Singapore 2025 finalists unveiled
  - 22 August 2025
  - • Jean Wen Chee
- Did you make the cut for the Marketing Excellence Awards Thailand 2025?
  - 22 August 2025
  - • Jean Wen Chee
- Etika Group of Companies wins big at the Loyalty & Engagement Awards 2025
  - 21 August 2025
  - • Jean Wen Chee
- StanChart HK and dentsu HK shine bright at DigiZ Awards HK 2025
  - 11 August 2025
  - • Staff Writer
Brand Highlights more
- Content Champions: 10 brands leading the content charge in SEA
  - 24 April 2025
  - • Staff Writer
- Content Champions: Singtel (Singapore)
  - 24 April 2025
  - • Staff Writer
- Content Champions: Shell Helix (Indonesia)
  - 24 April 2025
  - • Staff Writer
- Content Champions: Oreo (Thailand)
  - 24 April 2025
  - • Staff Writer

Upcoming events more

Agencies more
- McCann Worldgroup Japan names new CEO
  - 20 August 2025
  - • Karen Wong
- IPG Mediabrands names new director of client services for HK
  - 13 August 2025
  - • Vanessa Yuen
- Sandpiper launches Sandpiper Financial with senior hires
  - 11 August 2025
  - • Karen Wong
- FleishmanHillard unveils new corporate affairs leadership for global and APAC markets
  - 08 August 2025
  - • A'bidah Zaid Shirbeeni
Media more
- Meta tackles scam ads with updates on brand rights protection
  - 14 August 2025
  - • Staff Writer
- UK watchdog bans Zara ads for featuring "unhealthily thin" models
  - 12 August 2025
  - • A'bidah Zaid Shirbeeni
- iQIYI reportedly seeks to raise US$300m for HK listing
  - 07 August 2025
  - • Vanessa Yuen
- TVB expects ad sales growth in 2025 with GBA initiatives
  - 06 August 2025
  - • Vanessa Yuen
Opinions more
- How Moët Hennessy mixes heritage with hustle to stay on top
  - 28 August 2025
  - • Vanessa Yuen
- What's keeping me up: Fairwood’s Adwin Lau
  - 27 August 2025
  - • Vanessa Yuen
- What's keeping me up: Sony HK's Jason Kwok
  - 25 August 2025
  - • Karen Wong
- Reimagining brand and influencer partnerships in the culture-first era
  - 18 August 2025
  - • Contributor