Gen Z perspectives: Dyson's new SEA marketing head, BTS in SG and Tesla's flying car

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z. From the biggest industry moves to viral moments and marketing controversies worth dissecting, we’re bringing the heat with authenticity, awareness and probably a few unfiltered takes.

This week, Dyson named a new head of marketing for SEA, STB partnered HYBE to bring "BTS THE CITY ARIRANG" to Singapore, and brands had some fun with Tesla’s “flying car”.

Let’s see what took flight this week.

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1. Dyson names new head of marketing for SEA

Dyson has appointed Rosalind Hong (pictured) as its head of marketing for Southeast Asia, expanding her remit after more than three years with the technology company.

Hong shared the move on LinkedIn, where she said she took on the role this month. She was previously Dyson's marketing lead for Southeast Asia distributor markets, overseeing Malaysia, Thailand, the Philippines, Indonesia and Vietnam.

Read more here. 

2. BTS is turning Singapore into a city-wide stage

Singapore Tourism Board (STB) has partnered HYBE to bring "BTS THE CITY ARIRANG" to Singapore this December, marking the city-state as the experience's first and only Southeast Asian stop in 2026.

Running from 1 to 31 December, the month-long activation will span attractions, cultural institutions, nightlife venues and landmarks across Singapore, making it the largest island-wide fan activation held for a recording artist in the country.

Read more here. 

3. From flying mice to grounded Volvos, brands react to Tesla’s flying car

Tesla has taken the Roadster to new heights. Quite literally. Nearly a decade after first unveiling its second-generation Roadster, the automaker finally showed off the long-awaited vehicle, complete with thrusters that sent it briefly airborne and spinning through the air.

Naturally, the internet had thoughts, and brands had plenty to say too. As clips of Tesla's so-called "flying car" made the rounds online, social teams quickly jumped on the moment, putting their own products in the air, cracking jokes and, in the case of rival automakers, sneaking in a few cheeky jabs.

Read more here. 

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