Asia's leading source of advertising, marketing & media news.
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Partner Insights
How Wingstop turned a fan-favourite flavour into a social media takeover
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News
Carlsberg taps Xiaohongshu for O2O beer experiences in Asia
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News
Adidas turns Orchard Road into F1 street track
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Tune In
Gen Z perspectives: Local flavours, AI watermarks and Instagram's new look
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Agencies
Initiative gives Singapore's small businesses a growth blueprint
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Westin turns a good night's sleep into a power move
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Can AI help Fanta build the next horror universe?
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Luxury winery Ampersand Estates picks new PR agency in Singapore
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Singapore to tighten social media age checks, may raise minimum age beyond 13
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Lufthansa turns unwritten flight rules into cheeky merch
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Neutrogena finally breaks silence on Hayden Panettiere backlash
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Under Armour launches new brand platform in Asia
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Barilla puts a racing spin on pasta with F1-inspired edition
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Singtel calls creative pitch to enhance customer engagement
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Gen Z perspectives: Local flavours, AI watermarks and Instagram's new look
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Gen Z perspectives: New agencies, new interiors and National Day's AI reality check
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Gen Z perspectives: Our favourite National Day campaigns
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Gen Z perspectives: MTI's agency picks, UNIQLO's local love and the evolution of K-culture
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StanChart HK wins big at Marketing Excellence Awards HK 2025
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Alliance Bank Malaysia crowned overall marketer of the year at the Marketing Excellence Awards 2025
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Coca-Cola crowned 'eCommerce Brand of the Year' at Asia eCommerce Awards 2025
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BCA named ‘Marketer of the Year’ at MEA Indonesia for the third year running
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