Dentsu Singapore & Gloo shine bright at the SG Agency of the Year Awards 2025

Dentsu Singapore has cemented its dominance once again, clinching the coveted title of Overall Agency of the Year for the second year running. The agency made an emphatic statement this year, taking home an impressive haul of eleven Gold, three Silver, and four Bronze trophies across fiercely contested categories including Consultant of the Year, CRM & Loyalty Marketing Agency of the Year, MarTech Agency of the Year, Programmatic Agency of the Year, and Best Agency-Client Partnership.

Hot on its heels, Gloo reinforced its standing as one of Singapore’s most formidable homegrown players. The agency secured three Gold, three Silver, and two Bronze awards, earning it the title of Overall Local Hero of the Year 2025, thanks to six wins in the Local Hero categories. Gloo stood tall in standout categories such as Full-Service Agency of the Year, Influencer Agency of the Year, Lead Generation Agency of the Year, and Market Research Agency of the Year.

TBWA\Singapore also delivered a stellar performance, walking away with three Gold and three Silver trophies, with its creative and strategic strengths recognised in categories including Brand & Design Consultancy of the Year, Content Marketing Agency of the Year, and Integrated Marketing Agency of the Year.

Other outstanding winners this year included Mutant, Digitas Singapore, McCann Worldgroup Singapore, I_Possible, UNCANNY, GOODSTUPH Singapore, and Rebel And Soul — each demonstrating excellence and ingenuity across a wide spectrum of marketing specialisations.

Curious to see who made the winners’ list? Discover the full list of honourees here.

Collectively, this year’s winners showcased the very best of an industry in constant evolution. From bold creative leaps to sharp strategic thinking, the work stood out for its originality, innovation, and tangible impact. Together, they reflect the ambition and vision shaping the future of marketing in Singapore and beyond.

The winners were selected through a rigorous judging process by a distinguished panel of fifteen senior marketers representing some of the region’s most influential brands — including AIA Singapore, AkzoNobel, Costa Coffee, Dao by Dorsett AMTD Singapore, DBS Bank, Etiqa Insurance Singapore, Groupe SEB, IHH Healthcare Singapore, Holiday Inn Singapore Atrium, Prudential Singapore, Sembcorp, Kenvue, Shell, Standard Chartered, and TikTok. We extend our heartfelt gratitude to our judges for their dedication, discernment, and commitment to upholding the integrity of this prestigious awards programme.

A special thank you also goes to our silver sponsor, Paprika Software, and our official beer partners — Heineken Silver, Tiger SOJU, and Bernini — for lighting up an unforgettable night.

Held on 27 June at The Ritz-Carlton, Millenia Singapore, the Agency of the Year Awards 2025 recognised the crème de la crème of the marketing world. The team at MARKETING-INTERACTIVE congratulates all the winners and finalists for their exceptional achievements.