Asia's leading source of advertising, marketing & media news.
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News
Indonesia's Fore Coffee makes splashy market entrance, IPO oversubscribed 200x
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News
Cinépolis Cinemas enters the Minecraft universe with virtual theatre adventure
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News
IKEA Indonesia turns furniture assembly into family bonding time
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News
Barilla Pasta joins the Formula 1 race as official partner
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Agencies
McCann Worldgroup elevates Brandon Cheung to SEA CEO
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KitKat swaps smartphones for chocolate in clever twist on iconic slogan
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Coca-Cola revives 'Share a Coke' with Gen Z twist
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Heineken brings champions league magic to Jakarta offices with 'Football time-off day'
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CHAGEE makes Jakarta debut with tea bar experience
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Trendjacking or trouble? Brands navigate the fine line amid the 'AI doll' craze
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Lalamove brings care to elderly communities across Asia
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Spotify celebrates heart and soul of music fandoms through film
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OREO blasts off into space and dunks into the Milky Way
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Tiger Kim joins Cheil Indonesia to lead brand experience
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Beyond billboards: Pixel Group’s vision for the next era of OOH advertising in Indonesia
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The driving force of Hepmil Vietnam in leading the social commerce revolution in Southeast Asia
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How OTT is transforming advertising in Singapore: Insights from viewers and advertisers
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Mediacorp: Driving innovation and excellence in digital out-of-home media
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JPMorganChase CEO on brand death: 'We torture our customers with things we think are great'
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Coca-Cola CEO on AI’s creative limits: 'We want to make ads with people in it'
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From data to delight: Is AI your passport to transforming the travel experience?
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Why Rocketindo's CEO is banking on social media and content to fuel growth in Indonesia
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Weekly roundup: Tariffs, 'finfluencers' and Wingstop SG's unhinged marketing stunt
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Women who lead: The Atelier & Co.'s Julia Wei on leaving a place better than before
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Weekly roundup: The AI ‘Ghiblification’ drama and our favourite April Fool’s pranks
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Women who lead: Burson Indonesia’s Marianne Admardatine on making compromises, not sacrifices