MR D.I.Y. bags marketer of the year at MEA Malaysia 2026

MR D.I.Y. emerged as the biggest winner at the Marketing Excellence Awards Malaysia 2026, taking home nine Gold, eight Silver and one Bronze trophy, alongside the coveted Overall Marketer of the Year title.

The top honour capped a stellar showing for MR D.I.Y., whose campaigns demonstrated a combination of strategic thinking, creative execution and consumer-focused marketing. The retailer also secured Gold in the Marketing Team of the Year category.

Its winning work spanned five campaigns: "Satu Beg, Seribu Cerita", "20th Anniversary: From Home, To Heart", "Mereka Tambah Harga, Kami Tambah Jimat", "How 'Satu Beg, Seribu Cerita' Proved MR.DIY's Marketing Transformation" and "Kini, Produk MR.DIY Tahan Lebih Lama", the latter developed in collaboration with THE SHOUT GROUP. Together, the campaigns earned recognition across 17 categories, reflecting the breadth of the retailer's marketing efforts.

Fraser & Neave was another standout, taking home three Gold, one Silver and one Bronze trophy. Working with Mindmade Creative Communications, the brand was recognised for campaigns including "Inilah MY Seasons" and "100PLUS Zero To Legend", showcasing its approach to creative brand storytelling and consumer engagement.

Meanwhile, MunchWorld Marketing rounded out the top three with one Gold, three Silver and three Bronze trophies. Its winning work included "Cloud 9 Lift You Up", "Lexus Ceria Bersama You & AI" and "Taste Munchy's, Taste Happiness", developed in collaboration with Mindmade Creative Communications. The campaigns demonstrated the use of interactive experiences, personalisation and location-based engagement to connect with consumers.

Other notable winners included Watsons Malaysia, CIMB Malaysia, Stellantis Malaysia, Tune Talk, BMW Group Malaysia, Campbell Soup Southeast Asia and Julie's Biscuits, adding to a strong showing of brands recognised across this year's competition.

Check out the full list of winners here.

The winners were announced on 13 November at Hilton Kuala Lumpur, where Malaysia's marketing community came together to celebrate the people, ideas and partnerships behind some of the year's most compelling marketing work.

This year's entries were evaluated by an independent panel of 14 senior marketing leaders, including representatives from Bank Muamalat Malaysia, L'Oréal Malaysia and Singapore, Spritzer Group and Time Internet. Their collective expertise helped recognise work that stood out for its creative thinking, strategic direction and marketing effectiveness.

Congratulations to MR D.I.Y., Fraser & Neave, MunchWorld Marketing and all the winners and finalists of the Marketing Excellence Awards Malaysia 2026. Here's to the teams, agencies and collaborators whose hard work and creativity continue to raise the bar for marketing in Malaysia!