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Confessions of a CMO: What I didn’t know about marketing effectiveness almost killed my budget

The most powerful thing you can do as a marketing leader right now is stop trying to optimise broken signals and, instead, ask better questions.
- 21 January 2026
- • Contributor
Partner Insights

Hospitality with heart: Hong Kong’s rise as a Muslim-friendly city

These government-backed, community-led, and trade-driven initiatives, combined with rapid growth in certified F&B outlets and accredited hotels, demonstrate that enhancing Muslim-friendliness has become a genuine city-wide priority.
- 21 January 2026
- • Contributor
Partner Insights

BEA’s SupremeGold and SupremeGold Private 2025 campaign: Empowering customers to realise their ideal life

BEA demonstrates how strategic planning and integrated services can turn aspirations into reality, while establishing a forward-looking model for customer engagement.
- 20 January 2026
- • Contributor

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