Mediatropy ushers in a new era with CEO Daniel Posavac at the helm

This post is sponsored by Mediatropy.

Mediatropy is stepping into an exciting new era, with Daniel Posavac, former founder and CEO of Bonsey Jaden, leading the charge to transform the agency into a multi-intelligent partner for brands in APAC, and beyond. Posavac will be expanding the breadth and depth of Mediatropy through an ecosystem of proprietary AI platforms and strategic agency partners that will create greater brand safety, scalability, and reach for brands.

Introducing Posavac

With over a decade of experience in digital innovation and strategic leadership, Posavac is renowned for his ability to drive future industry trends and steer organisations into the next phase of a digital evolution.

With experience in building agencies, as well as across AI and tech start-ups, he brings not only a wealth of expertise, but also an expansive network of influential industry partners and clients. His visionary approach, honed through years of fostering transformative partnerships, positions him as the ideal leader to drive Mediatropy into a future where human ingenuity, artificial intelligence, and authentic collaboration converge for groundbreaking results.

Fusing human ingenuity with artificial intelligence

Celebrating nearly 14 years as an independent operation, Mediatropy is reforging its capabilities to emerge as a multi-intelligent agency. By integrating a proprietary AI platform with its full spectrum of digital services, the agency not only amplifies its creative output, but also refines its strategic impact.

Mediatropy is deeply committed to investing in its talent – providing ongoing training, advanced tools, and continuous professional development – to ensure every team member can boldly experiment and deepen their craft. This fusion of artificial intelligence with human creativity is designed to deliver campaigns that are innovative, precisely targeted, and profoundly impactful.

As Posavac puts it: “Clients today don’t need another agency that knows how to use AI. They need a partner who knows how to outthink with it. That’s where our focus is – strategy, creativity, and intelligence working as one.”

Strategic partnerships to elevate brand performance

Mediatropy’s evolution has been further bolstered by partnerships with industry-leading organisations:

• DoubleVerify: A global leader in brand safety technology, DoubleVerify’s robust analytics and verification solutions will ensure that every campaign is delivered with optimal view-ability and precision. Its technology safeguards campaign investments by providing real-time insights and fraud detection, ensuring that brands reach authentic audiences with confidence.
  By integrating cutting-edge brand safety protocols, Mediatropy is committed to protecting its clients’ reputations. This collaboration enforces rigorous standards across all digital channels, ensuring that every piece of content is placed in environments that reflect brand integrity and resonate with target audiences.
• Hustle & Bustle (HNB Group): Renowned for its award-winning experiential and brand activation design capabilities, we’re proud to partner up with Hustle & Bustle to augment Mediatropy’s comprehensive suite of end-to-end digital services.
  This partnership will infuse dynamic, immersive experiences, into campaigns, drive greater engagement and ensure that every brand interaction is both impactful and memorable.

Clean creatives and environmental stewardship

Mediatropy is a clean creative agency that has pledged to avoid working with fossil fuel clients, cementing its commitment to championing environmental sustainability in a manner that is authentic to its business and values.

Proud to be one of the first agencies in Singapore to make this commitment, Mediatropy not only upholds the highest standards of ethical advertising, but is also actively reducing its own operational and delivery carbon footprint as part of its ongoing journey towards sustainability.

Looking ahead

“Agencies that survive the next decade won’t just be faster or cheaper – they’ll be fundamentally different!” Posavac said.

“At Mediatropy, we’re building the model for what an agency should look like in the AI age: fiercely creative, deeply human, and relentlessly innovative. We are focused on building your unfair advantage.”

As Mediatropy embarks on this transformative journey, the agency is excited to leverage its enhanced capabilities to drive greater impact for its clients. This new chapter marks a significant milestone in Mediatropy’s evolution – a commitment to not just keep pace with the digital revolution, but to lead it.

About Mediatropy
Mediatropy isn’t just a digital agency – we’re the sharp, agile antidote to bloated, slow-moving giants. Present across seven markets in Asia, we’ve spent 13-plus years fusing human ingenuity with experimental tech to craft effective marketing solutions. With multi-intelligent capabilities and fearless curiosity, we help brands reframe what’s possible – and outpace the expected.

For more information, please visit mediatropy.com or contact our press office at press@mediatropy.com.