



Singapore Prison Service shows off vocal chops in original song
share on
In celebration of Singapore’s 60th birthday, the Singapore Prison Service (SPS) has released a spirited National Day music video featuring an original song titled Shine on, Singapore.
Written, produced, and performed by SPS’s own Captains of Lives, the song and accompanying video serve as heartfelt tributes to the nation’s milestone anniversary. The music video premiered on 7 August 2025, showcasing the talents of six Captains of Lives singers Nur Farzana Binte Mohamad Yani, Norzaid Bin Mohd Masri, Lee Ren Jie, Toh Ching Raing, alongside music producers Muhammad Bin Mustaffa and Rahmat Nizam.
Set against evocative backdrops of Singapore’s correctional institutions and the iconic Marina Bay skyline, Shine on, Singapore delivers a stirring message of pride, resilience, and hope.
Don't miss: SG60 campaigns that remind us why this is home, truly
The song honours the collective journey of the nation, recognising the contributions of individuals across the community, frontline workers, and those within the correctional system.
This National Day, songs are proving to be the trend of the season.
McCann Singapore has dropped Dream big, Singapore, a new track that reunites the agency with its former creative director Hugh Harrison, best known for writing Count on me Singapore, Stand up for Singapore, and We are Singapore. The song revives a long-lost lyric from Harrison’s early draft of Count on me Singapore: “We have a dream, we have a dream.” Originally replaced in 1986 with the more pragmatic “We can achieve” to reflect the era’s economic concerns, the restored line places a renewed emphasis on collective hope and aspiration.
Meanwhile, SGAG has teamed up with beloved local entertainer Hossan Leong to reboot his iconic comedic anthem, unveiling “We Live in Singapura (2025)”, a fast-paced, nostalgia-packed music video chronicling two decades of Singaporean pop culture and milestones. Set to a refreshed beat and packed with blink-and-you’ll-miss-it references, the video taps into both comedy and cultural commentary and celebrates the shared chaos, quirks, and controversies of modern Singapore.
Accelerate your brand’s growth with AI-first strategies, emerging tech and data-driven experiences. Join 500+ marketing leaders at Digital Marketing Asia 2025 Singapore on 24–25 September to uncover transformative trends, real-world wins and powerful ideas for 2025 and beyond.
Related articles:
SGAG, Hossan Leong revive viral anthem 'We live in Singapura' with hilarious modern twist
Mediacorp drops multilingual musical tribute celebrating everyday Singaporeans
McCann Singapore revives long-lost lyric in new NDP anthem
share on
Free newsletter
Get the daily lowdown on Asia's top marketing stories.
We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.
subscribe now open in new window