Nuna unveils exclusive BMW-inspired baby gear in SG

Luxury vehicle brand BMW has teamed up with baby gear company Nuna to release an exclusive collection of baby strollers and carry cots in Singapore this March. The collection is tailored to families seeking quality and design for their everyday adventures. 

The collaboration aims to focus on elevating the user experience through thoughtful design. Each product in the collection also aims to showcase both brands’ commitment to detail, safety and durability standards and aesthetics synonymous with Nuna and BMW.

The exclusive collection features three strollers and one carry cot, with each product featuring design details inspired by BMW, such as wheels with a BMW pattern, rims resembling BMW tires, and subtle BMW logo applications and patterns.

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The MIXX next is available in black, while the TRIV next is available in a grey tone. The last stroller in the collection, the TRVL lx, is available in an off-white tone. Additionally, parents with younger children have the option to purchase the LYTL carry cot, available in a grey tone. 

Austin Hodges, chief marketing officer of Nuna said, “Our collaboration with BMW is a natural fit, with a passion for premium quality and innovative design."

“We are excited to combine our expertise to create premium products that will enhance the everyday lives of our selective buyers who think carefully about their purchases and value remarkable design and premium quality for themselves and their families," he added. 

In tandem, Stefan Karch, head of BMW Lifestyle & Licences said, “We are beyond excited to collaborate with Nuna and we are looking forward to enhancing the lives of our customers with these exciting products."

Marta Piña Fernández, head of marketing, EMEA and APAC at Nuna said, “Partnering with BMW allows us to push the boundaries of what is possible in baby gear design and set a new standard for quality and style that provides adventure and creates memories for families to treasure.”

MARKETING-INTERACTIVE has reached out to BMW for more information. 

BMW and Nuna are not the only brands to have unveiled unique products in Singapore. Earlier this year, Singaporean-owned oat milk brand Oatside and phone accessories brand CASETiFY collaborated on a new collection. The collection titled "Oatside x CASETiFY" blended playful designs with practicality and offered a range of customisable accessories that are as fun as they are functional, perfect for the back-to-school season.

The partnership combined bold creativity with functional, leveraging CASETiFY’s tech expertise and OATSIDE’s whimsical energy to transform everyday tech accessories into personalised statements that celebrate individuality and practicality. 

Inspired by the nostalgic self-expression found on school lockers, the collection brought playful individuality to tech accessories. Just as lockers were personal canvases filled with doodles, stickers, and secret stashes, the collection aimed to celebrate that spirit with bold designs. 

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