ASUS concludes PR and corp comms pitch for APAC

ASUS, global computer manufacturer, has appointed Montieth SPRG as its public relations (PR) and corporate communications agency, following a competitive pitch back in July 2024. The appointment will last for two years.

Under the partnership, Montieth SPRG will work closely with ASUS to develop and execute a holistic communications programme, focusing on corporate-level messaging and enhancing visibility among key stakeholders. The partnership covers ASUS' key markets in APAC including Hong Kong, Singapore, Australia, amongst others.  

The agency will collaborate with ASUS corporate communications to elevate the company’s international corporate narrative – advancing the possibilities of incorporating technology and data-driven insights into cutting-edge communications strategies and strengthening media relations.

Montieth Illingworth, co-CEO and founder of Montieth SPRG said "We believe this partnership will amplify ASUS’ impact and drive meaningful conversations about the future of technology. ASUS is at the forefront of technological innovation and our team is committed to providing strategic corporate communications advisory services that enhance ASUS' corporate narrative and strengthen its presence internationally."

Montieth SPRG's selection was based on a rigorous evaluation process that considered the agency's credentials, proven track record, industry knowledge, and expertise in providing integrated communications services.

MARKETING-INTERACTIVE has reached out to Montieth SPRG for more information. 

Montieth SPRG (MSPRG) is a global agency that delivers integrated, flexible, and efficient cross-border marketing communications and PR programmes that empower companies to enhance their brand profiles and advance their reputations throughout APAC. MSPRG is part of Montieth & Company (M&Co), the specialist PR agency that works across sectors and global media markets. 

Most recently, ASUS Republic of Gamers (ROG) hosted the 2025 Taipei International Game Show (TGS) at the Nangang Exhibition Centre in Taipei. The event featured the collaboration between ROG and Qiddiya City, the massive entertainment and tourism city in Riyadh, Saudi Arabia.

The collaboration at TGS was the first joint exhibition between ROG and Qiddiya City since they signed a long-term partnership agreement last year. The event aimed to showcase both parties' strong presence in the esports field, as well as providing an immersive experience for all visitors to feel the excitement of Qiddiya Gaming, along with the performance of ROG’s top-tier gaming equipment.

(Photo courtesy: ASUS's website)

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