Zenith China bolsters leadership with new senior appointments

Publicis Groupe's Zenith has bolstered its leadership in China with a series of new appointments, including Emily Xue stepping up as head of the Guangzhou office. 

This comes as Zenith China plans to advance its AI capabilities and enhance its operations to drive innovation and deliver cutting edge solutions. Its focus on developing and nurturing talents from within the organisation serves to provide growth opportunities for talents and ensures that Zenith China has a robust leadership structure that is future-fit. 

In her new role, Xue will now oversee the Zenith Guangzhou team, focusing on talent development and fostering a continuous learning culture while driving integrated marketing programmes and cross-regional collaboration. She aims to diversify and grow the business by pioneering innovative approaches in the competitive media landscape. 

Xue has demonstrated exceptional leadership and strategic execution in serving key clients. By optimising operational efficiency and winning new business, she has strengthened client delivery and achieved client satisfaction. Xue joined Publicis Groupe as managing director for China back in 2022. Prior to that, she was the general manager of Wavemaker and helmed the role of general manager of MEC.  

Meanwhile, a Zenith veteran, Cindy Wang also steps up as head of the Beijing office.As a client-centric business leader, Wang has consistently advocated innovation in media planning by adopting forward-thinking strategies and delivering tangible results, earning clients’ client trust.

By adopting the "0-10-100" business approach, she has continually led her team to success year after year. Moving forward, Cindy will spearhead Zenith Beijing’s growth, advance talent development and AI transformation while pioneering innovative media services that redefine industry benchmarks. 

Riki Li has been promoted to chief strategy officer. She is recognised for her agile strategic thinking and data-driven insights which result in innovative integrated approaches to brand strategy and media and consistently executing new programmes.  

In her new role, Riki will continue to uncover brand-building opportunities and emerging media dynamics in the AI era, and help clients to maintain a competitive advantage. She will also lead cross-team strategic collaboration at Zenith China to accelerate the development of next-generation media frameworks. 

Mickey Zhang, president of Publicis Media China, said, “Moving forward, Publicis Media China will remain steadfast in prioritising client needs, leveraging innovative marketing solutions and high-performing team collaboration to empower brands to seize opportunities in the AI and digital transformation era. The promotions of Li, Wang and Xue not only recognise their individual capabilities but also mark a critical step in Zenith China’s ongoing enhancement of client-centric solutions. These three leaders will lead Zenith China in achieving its vision of being a leader in strategic marketing excellence, delivering sustainable business value for clients.” 

All three of them will report to Christina Lu, Zenith China CEO. Lu added, “At Zenith China, our unwavering commitment is to help clients maintain industry leadership by continuously investing in teams and capabilities. Through their exceptional leadership and pioneering spirit, these three leaders have set new benchmarks in business success, team empowerment, and strategic innovations."

"Their promotions reflect Zenith China’s ongoing investment in developing its talent and leadership to enhance its partnership with clients and to contribute to the growth of the industry. We look forward to celebrating their success in pioneering new frontiers and elevating mutual value for both our organisation and clients."

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