Creative veteran Farrokh Madon exits dentsu B2B APAC

Farrokh Madon (pictured) has stepped down as chief creative officer of Dentsu B2B APAC. The industry veteran, known for his trailblazing campaigns and leadership, is now poised to embrace new opportunities in Singapore and beyond.

In conversation with MARKETING-INTERACTIVE, a dentsu spokesperson said, "We thank Madon for his valued contributions to our B2B business and wish him the very best in his endeavours ahead."

Madon has over three decades of experience in shaping creative strategy across Asia and Europe. His career has spanned India, Singapore, and Amsterdam, where he built a reputation for resilience and creative leadership. “During three decades in advertising, I have had more comebacks than Muhammad Ali,” he told MARKETING-INTERACTIVE. He joined dentsu in April 2022 as its chief creative officer after helming the role at Wunderman Thompson and Y&R Singapore.

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Previous agencies he's worked at include McCann Erickson Singapore, BBDO Singapore, M&C Saatchi Singapore, Bates Singapore, Anderson & Lembke Amsterdam and Ogilvy & Mather Singapore, according to his LinkedIn. 

In 2020, he launched his own branding and communications agency Pirate, where he currently holds the role of chief creative officer. 

Looking back at his career, Madon pointed out two ad campaigns done in Singapore under his creative direction that stood out. One was featured on CNN's Anderson Cooper show while the other was praised by former prime minister Lee Hsien Loong on social media. 

Reflecting on his time at dentsu, Madon emphasises the evolving role of creativity amid technological advances. “Technology is nothing without creativity. It is a tool. How you use it is key. Harnessing tech smartly to build brands is the most important challenge for creativity in communications today," he said, highlighting that the Lenovo ThinkStation "Think anything. Make everything" campaign was a career milestone for him during his time with dentsu. 

“We pitched for the worldwide business out of APAC, competing against agencies in the US. We not only won the pitch but produced all the work out of APAC. It isn’t every day you get to lead a global pitch out of Asia. To win it and produce all the work out of APAC was immensely satisfying," he added. 

Looking ahead, Madon is excited about the creative possibilities unlocked by new technologies. “I have always focused on building brands through creative solutions. That doesn’t change. But with the technology and tools at our disposal today, the possibilities to create magic are larger than ever before. That is a truly exhilarating feeling for anyone in the creative industry," he said. 

Until the right role comes along, Madon will be working on projects directly with clients and agencies. "I am open to exciting new roles based in Singapore that leverage my creative skills and experience in building brands. These days those roles have moved beyond ad agencies," said Madon. “Every new chapter starts with a clean slate. Forget the past. Trust in yourself. And believe that the best is yet to be.”

To younger creatives, he leaves a final piece of wisdom:

This business is a marathon, not a sprint. Be smart, be resilient and run like hell.

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