IPG Mediabrands reportedly cuts up to 40 roles in analytics division

IPG Mediabrands has reportedly laid off between 35 and 40 employees from its analytics division this week as the media network continues to streamline operations and restructure its global workforce.

The job cuts are understood to have affected analysts based in the US, with sources telling Adweek that the roles are being moved offshore to IPG Mediabrands’ Global Capability Center in India.

In a statement to Adweek, an IPG Mediabrands spokesperson confirmed the layoffs and described them as part of the company’s “ongoing transformation to streamline operations and align with evolving organisational needs".

Don't miss: IPG Mediabrands appoints Zachary Lim to head Singapore

The spokesperson said the company has made the decision to part ways with a portion of its team, and that affected employees will receive support such as severance packages and continued benefits in accordance with IPG’s policies.

The layoffs reportedly came without prior written communication, Adweek noted.

MARKETING-INTERACTIVE has reached out to IPG Mediabrands for a statement. 

The reported layoffs come as parent company Interpublic Group (IPG) is poised to be acquired by Omnicom in a US$13.25 billion all-stock deal. The merger is set to combine two of the industry’s largest holding groups, creating a powerhouse with over 100,000 marketing professionals and an expanded portfolio spanning media, data, digital commerce, healthcare, and more.

Following the deal, John Wren will remain chairman and CEO of Omnicom, whereas Phil Angelastro will remain EVP and CFO of Omnicom. Philippe Krakowsky and Daryl Simm will serve as co-presidents and COOs of Omnicom.

Leadership from both sides has described the deal as a strategic move to accelerate innovation and deliver stronger, data-driven outcomes for clients by integrating complementary technologies, talent, and capabilities across global markets.

Related articles: 
R/GA breaks from IPG to go independent, launching $50M AI innovation fund   
IPG Mediabrands names new APAC chief strategy officer    
IPG Mediabrands appoints James Hawkins in newly created role