Wildstone enters Sydney with premium Cremorne billboard acquisition

Global outdoor advertising infrastructure owner Wildstone has entered the Sydney market with the acquisition of a premium digital billboard in Cremorne, marking its first asset in Australia’s largest out-of-home advertising market.

The digital spectacular portrait site on Military Road is located on one of the Lower North Shore’s busiest commuter corridors and is widely considered one of the more sought-after advertising locations in the area.

Wildstone said the acquisition represents its largest single-site purchase in Australia to date.

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The move continues the company’s rapid expansion across the country since entering the Australian market in May 2024. With the addition of the Cremorne panel, Wildstone now owns 75 outdoor advertising assets nationwide.

Globally, the company owns more than 5,700 billboards across Europe, North America and Australia.

Media sales for the Cremorne site will be handled by oOh!media, strengthening the companies’ partnership. The outdoor media operator already manages advertising for almost a quarter of the panels Wildstone owns in Australia.

Noel Cook, managing director of Wildstone Australia, said the Sydney acquisition marked an important step in the company’s local expansion strategy.

“We’re excited to have expanded even further into Australia’s thriving OOH market and especially to have done so in such a landmark location in Sydney,” Cook said.

“We have many more deals in the pipeline and expect our number of assets to increase significantly this year.”

Robbie Dery, chief commercial operating officer at oOh!media, said the Cremorne location offered strong visibility for advertisers.

“The Cremorne site is highly sought after by advertisers wishing to take advantage of its high visibility along a key commuter corridor,” Dery said.

“We’re delighted to partner with Wildstone to operate this premium Sydney site.”