Dua Lipa brews Nespresso’s next era as global brand ambassador

Nespresso has appointed global pop superstar Dua Lipa as its new global brand ambassador. She joins George Clooney, who has been a brand ambassador for the coffee brand since 2006. 

The partnership will debut in Nespresso’s new global campaign, "Vertuo world", launching April 14 across all platforms. Led by Lipa, the campaign reflects a modern expression of Nespresso’s focus on exploration and elevated coffee experiences. Longtime ambassador Clooney will also make a brief appearance, maintaining a connection to the brand’s heritage.

In an Instagram post, Nespresso said that her appointment marks a "striking new chapter" for the brand. 

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In a separate statement, Nespresso said that Lipa has qualities that mirror the brand's own spirit of curiosity and experimentation. This is especially since the singer is known for her distinctive sound, dynamic performances and influence as a modern style and cultural trendsetter.

Beyond music, Lipa has fostered creative empowerment, cultural diversity and storytelling through collaborations with a diverse range of artists, reflecting Nespresso's commitment to creativity and culture.

Long rooted in art and entertainment, Nespresso also seeks ambassadors who can transform everyday rituals such as coffee into extraordinary, making Lipa's energy and creativity a natural fit.

"We're excited to welcome Dua Lipa to the Nespresso family. She’s a true explorer, always curious, always trying something new, and that energy fits beautifully with the direction we’re taking as a brand," said Leonardo Aizpuru, chief marketing officer at Nespresso.

"Our purpose is to empower endless exploration through exceptional coffee, and Lipa brings that mindset to life in a modern, effortless way. Together, we want to inspire a new generation to open up to new tastes with confidence and to discover how a coffee moment can become something truly exceptional," added Azipuru.

Commenting on her appointment. Lipa said that teaming up with Nespresso was an "easy decision."

"I feel like I have grown up with Nespresso. There’s always been a Nespresso machine nearby – at home with my family, on set, or in a hotel room – so teaming up with them was really an easy decision. I just love how they are always exploring new flavors and finding ways to evolve as a brand. Working together has already been loads of fun, and it’s just the beginning," said the singer.

Nespresso is just one of the many brands that Lipa is an ambassador for. The list includes adidas, Versace and Puma amongst others. Most prominently, Lipa fronted multiple campaigns for YSL Beauty's Libre perfume line.

Meanwhile in 2025, the coffee brand released its "The Detective" campaign starring Clooney as a stylish detective solving a "whodunit" mystery aboard a train. Taking inspiration from Murder on the Orient Express, the story follows a theft investigation on a train where the missing "jewels" were later revealed to be Nespresso coffee pods.

"The Detective" continues Clooney's long-standing partnership and featured a start studded cast including Eva Longoria, Camille Cottin and Kim Go Eun.

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