Gen Z Perspectives: Sameer Gupta exits DBS, Claude Design & Content360 SG

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z. From the biggest industry moves to viral moments and marketing controversies worth dissecting, we’re bringing the heat with authenticity, awareness and probably a few unfiltered takes.

This week: Sameer Gupta exited DBS Bank after 12 years, Anthropic dropped Claude Design, and we got into the thick of Content360 Singapore Day one.

Missed the conference? Then you definitely don't want to miss this.

Don't miss: Gen Z perspectives: Nespresso SG marketing head departs, Philips' rice cooker typo & a Nigerian prince

1. DBS group chief analytics officer steps down after 12 years

Sameer Gupta is stepping down from his role as group chief analytics officer at DBS Bank, bringing to a close a 12-year tenure that saw him help shape the bank’s data and AI transformation at scale. 

Following his exit, Gupta will join Lloyds Banking Group as its chief data and AI officer, starting in June this year. In his new role, he will report to Ron van Kemenade, group chief operating officer. A key part of his remit will be ensuring AI is used responsibly, transparently and securely, with governance and oversight to meet regulatory and ethical standards. 

Read more here. 

2. When Claude makes anyone a 'designer', what happens to creative craft?

Anthropic has launched Claude Design, a new AI-powered tool that turns visual creation into a conversational workflow, allowing users to generate and refine designs simply by describing what they need. Built on its latest vision model Claude Opus 4.7, the tool produces prototypes, presentations, marketing assets and landing pages, with outputs that can be edited through prompts, inline adjustments and controls within a single interface.

The effect is to compress what was once a multi-step design process into a single, iterative system where ideation and execution happen almost simultaneously. The launch undoubtedly reflects a broader shift in how creative work is being structured, as AI tools move from assisting production to actively shaping it from the start.

Read more here. 

3. Content360: How CHAGEE replaces traditional media with content ecosystems

At this year’s Content360 Singapore 2026, a clear provocation cut through the noise of performance metrics and platform tactics: what if the next global beverage giant isn’t built on traditional media muscle – but on cultural infrastructure?

That question anchored a session by Eugene Lee, APAC CMO at CHAGEE, who outlined how the eight-year-old brand is attempting something far more ambitious than expansion – rewiring how tea is perceived, consumed, and lived.

Read more here. 

Related articles:   
Agency agenda: VaynerMedia's Marcus Krzastek on AI, media, and creative convergence   
Omnicom Advertising Asia unveils regional leadership team   
OpenAI eyes deeper APAC growth with new marketing head