Coca‑Cola gets fans jumping with its FIFA World Cup 2026 anthem

For decades, The Coca‑Cola Company has blended music, culture, and sport to create anthems that unite fans around the world.

Continuing that legacy through its global music label Real Thing Records (RTR), Coca‑Cola has released a bold new anthem for FIFA World Cup 2026: a reimagined version of Van Halen’s iconic 1980s hit Jump, performed by global superstar J Balvin, singer-songwriter Amber Mark, guitarist Steve Vai, and drummer-producer Travis Barker. The track was released via RTR in partnership with Capitol Records.

Honoring the original’s signature synths and explosive guitar work, the new version injects modern production and textures, creating a stadium-ready sound that captures the energy and passion of football’s biggest stage. The track was first teased in Coca‑Cola’s "Bubbling up" campaign earlier this year.

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Accompanying the release is a vibrant animated music video, art directed by McFlyy, which premiered on MTV Live, MTVU, and Paramount’s Times Square billboards. The video features animated versions of the performers alongside a special appearance from football sensation Lamine Yamal, blending music, sport, and digital art into a genre-bending visual experience.

Timed for the FIFA World Cup 2026 buildup, Jump celebrates the tournament’s emotional highs and lows, echoing Coca‑Cola’s history of memorable World Cup anthems, including K’naan’s Wavin’ flag (2010), Jason Derulo’s Colours (2018), and a reimagining of Queen’s “A kind of magic” (2022).

Coca‑Cola has been an official FIFA World Cup sponsor since 1978. 

“Music for me has always been about bringing people from different countries and cultures together—and Jump is all about that shared energy,” said Balvin. "From the football stands to watching at home, everyone knows that moment when emotions are high and you’re jumping for greatness. Partnering with Coca‑Cola on their anthem for FIFA World Cup 2026TM felt natural— it’s about hype, energy, and creating something that feels real. This song is about celebrating life and living in the moment.” 

In tandem, Mark said that approaching Van Halen's Jump came with "a lot of respect".

"It is one of those rare songs that transcend generations. Being able to honour the original while bringing a modern perspective was incredibly special. I hope fans feel that energy for years to come," she said. 

Joshua Burke, head of global music and culture marketing at Coca‑Cola, said Jump captures the shared highs and lows that unite fans everywhere. Partnering with Balvin and Mark was also an obvious choice as they bring passion, authenticity, and energy to everything they create, he added. 

Coca-Cola first launched RTR in July 2025. Created in partnership with Universal Music Group, RTR moves the brand beyond sponsorship and collaboration, allowing Coca‑Cola to take an active role in artist development while creating culturally resonant music experiences for fans worldwide.

The label has already signed artists such as French-New Zealand singer-songwriter Max Allais and Indian singer-songwriter and producer Aksomaniac, reflecting its genre-agnostic, globally minded approach.

Be part of #Content360 Singapore, 22–23 April 2026, where creativity and culture collide. Explore how AI-driven storytelling is shaping the future of content, gain practical insights, discover new tactics, and learn how the best in Asia are creating campaigns that truly resonate. 

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