VaynerMedia APAC launches AI platform for culturally tailored campaigns at scale

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VaynerMedia Asia Pacific has unveiled 'CREAITORS', an AI-enhanced creative platform designed to produce thousands of culturally relevant campaigns at scale, marking a new frontier in creative marketing for the region.

The platform’s first live application is the 'Group Order content kitchen', developed for Grab to drive awareness and adoption of its Group Order feature, which allows friends to order together, customise meals, and split bills seamlessly.

Stage 1 of the rollout spans six Southeast Asian markets – Singapore, Malaysia, the Philippines, Vietnam, Thailand, and Indonesia – and has already enabled over 16,000 storytelling permutations tailored to local audiences, languages, and dining moments, according to the agency.

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Unlike traditional campaigns, CREAITORS functions as a replicable, always-ready creative system. It combines generative AI with human creative direction, fusing first-party data, platform insights, and cultural nuances to deliver hyper-specific characters and stories at scale.

The system leverages five key creative levers – location, occasion, cast, AI persona, and platform format – producing content for cohorts ranging from office lunch crews in Manila to weekend makan squads in Jakarta.

“AI is unlocking infinite creative possibilities – allowing us to do things we were never able to do before,” said Tim Lindley, managing director at VaynerMedia APAC. “This isn’t about making one brilliant ad, it’s about thousands of brilliant ads, each tailored to a cohort, enabling us to be more relevant to more people than ever before.”

The collaboration demonstrates speed, efficiency, and cultural relevance in content production. According to VaynerMedia, CREAITORS has already helped Grab boost awareness and adoption of Group Order across markets, while establishing a platform that can scale for other regional clients.

The rise of AI-driven creative platforms is becoming a broader trend in APAC. Dentsu APAC recently launched Zoyumi, a proprietary AI solution designed to optimise always-on campaigns with precision, scale, and speed in October. Combining content scoring, creative production, and real-time performance tracking in a single platform, Zoyumi aim to help brands produce on-brand creatives in under 30 minutes while embedding governance and brand-safety measures.

Similarly, Appier in Hong Kong rolled out its generative‑AI creative platform AdCreative.ai for brands to scale creative asset production and drive measurable performance.

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