Experiential agency Verve expands into Asia with Singapore office

Experiential and brand activation agency Verve has officially landed in Singapore, marking a key milestone in the agency’s global expansion.

The new office extends the agency’s footprint into Asia, joining its existing hubs in Dublin, London, and Amsterdam. Founded in Dublin over 30 years ago, Verve has grown into Ireland’s largest experiential and brand activation agency, now operating across Europe and Asia.

Leading the Singapore team is Michael Pring (pictured left), country head and global client and development director, supported by Verve’s global leadership, including founder Ronan Traynor (pictured center), COO Barry Muldowney (pictured right), and group creative director Mike Kettles.

Don't miss: Brand and growth consultancy MOMENTRA opens shop in Singapore

The launch comes as brands increasingly seek connected live experiences across regions. From Singapore, Verve will serve both international clients and regional brands with its full suite of services: event management, sponsorship activation, and brand experience.

As part of The Opus Group, the Singapore office strengthens the group’s ability to deliver connected brand experiences worldwide.

Verve’s commitment to creativity, sustainability, and culture runs through everything it does. The agency is a B Corp and holds ISO 20121 and ISO 14001 certifications, reflecting its focus on responsible event management.

The Singapore team will bring Verve’s trademark culture to Asia, combining strategic thinking with bold creativity and flawless delivery. Recent highlights include Google’s marquee exhibition at World Summit AI 2025 in Amsterdam, Guinness Men’s and Women’s Six Nations Championship activations across fan zones, media moments and VIP experiences, and the ever-popular Coca-Cola Christmas truck experience.

“Singapore has become one of the world’s most dynamic hubs for global business and live experience, and it’s clear there’s a huge opportunity to bring Verve’s creative energy, sustainability focus, and collaborative approach to brands across the region," said Pring.

“This move comes after a hugely successful period where we’ve grown our international client relationships and seen our work recognised with some of the industry’s top accolades," added Muldowney. 

In tandem, Traynor said “Opening our dedicated office in Singapore is a natural next step for Verve and a sign of our continued momentum. Being in Singapore allows us to better collaborate across time zones and deliver for clients wherever and whenever they need us. It also gives our people new opportunities to work and create at a global scale.”

Verve is not the only new kid on the block. In July this year, UK-based social media agency Battenhall launched its new regional hub in Singapore in a move to strengthen its footprint across the Asia Pacific region. Led by Rhian Robinson as managing director, the expansion will see new roles created in social media consulting, creative and client management. 

Meanwhile, New Zealand experiential agency Darkhorse expanded into Asia in February this year, kicking off a series of regional leadership appointments, including Nicolle Jayne Sing as business director, Guilet Libby as group creative director, and Leah O’Brien as director of experiential.

Related articles:   
COMCO Mundo expands SEA footprint with Singapore launch 
Design consultancy Elephant stomps into Singapore with new APAC hub  
Australian PR agency LaunchLink enters SG amid APAC tech boom