Brand and growth consultancy MOMENTRA opens shop in Singapore

Brand and growth consultancy MOMENTRA has officially launched in Singapore, aiming to help organisations turn strategic intent into actionable growth.

Founded by June Chow, who previously led strategy for Samsung, LEGO, Heineken and AirAsia across APAC, MOMENTRA is designed to support founders, SMEs, and leadership teams in strengthening positioning, aligning internal culture, and building sustainable momentum. The consultancy positions itself as a partner for organisations seeking to bridge the gap between “thinking and doing.”

At the core of MOMENTRA’s approach is 'The Momentum Compass', a framework that guides companies from strategic clarity to market resonance, ensuring growth across brand, culture, and commercial outcomes. Its services include strategic advisory, branding narrative development, brand clarity workshops, and fractional communications support for organisations scaling with purpose and discipline.

Don't miss: Boutique advisory Roots Consultancy sets up in Singapore

MOMENTRA currently serves organisations across APAC, with a focus on Southeast Asia — particularly Singapore, Malaysia, Indonesia and Vietnam. “These markets share high growth potential and distinct challenges around digital transformation, brand clarity and scaling culture, which align well with our strengths,” Chow told MARKETING-INTERACTIVE. She also sees opportunities in North Asia, including China, Taiwan and Hong Kong, where she hopes to support brands when the right strategic opportunities arise.

The consultancy is intentionally starting lean. Chow leads as principal strategist and works with a curated network of senior specialists engaged per project. “This collaborative model ensures agility, deep expertise and senior-level thinking across every engagement,” she said, adding:

Growth will be strategic, prioritising capability and the right talent over headcount.

MOMENTRA is in active discussions with organisations across technology, financial services, consumer lifestyle and professional services sectors. In recent months, the consultancy has focused on strategic build activities, including validating market needs, refining frameworks, and working with selected leaders and founders to enhance value delivery.

"Many organisations don’t struggle from lack of ambition, but from lack of clarity. When positioning is unclear and direction is vague, teams move without alignment, messaging fragments, and growth becomes episodic. MOMENTRA exists to turn vision into aligned, consistent execution," said Chow. 

She added, "Campaigns fade. Momentum lasts. Our success metric is simple - teams that operate with clarity, communicate with conviction and grow with consistency.”

The launch follows Chow’s departure from Samsung Singapore earlier this year, where she served as head of corporate marketing for four years.

In June, she unveiled her career transition on LinkedIn, sharing that she was taking time to reset, reflect, and realign her focus for future growth. With experience spanning both agency and in-house roles, Chow had said she was looking to take on a more strategic role that goes beyond storytelling to drive broader business impact.

Before joining Samsung, she served as regional communications lead at AirAsia for a year and a half, where she led strategic communications, brand management and thought leadership efforts. She also oversaw crisis communications, stakeholder engagement, and messaging frameworks across regional teams.

Related articles: 
Design consultancy Elephant stomps into Singapore with new APAC hub    
Strategic comms consultancy ACID launches in SG    
B2B influencer marketing consultancy INFLUENCE opens shop in Singapore