The Media Store names Tanvi Singh as head of strategy and planning

Independent media agency The Media Store has appointed Tanvi Singh as head of strategy and planning, strengthening its leadership team as it looks to sharpen multi-channel capabilities and drive client growth.

Singh joins from M&C Saatchi, where she led connection strategy and planning for Woolworths, and brings nearly 14 years’ experience spanning Australia, Southeast Asia and India. She has worked across brand, CX and digital media strategy for major brands including NAB, Nike, BP, Blackmores, MYOB and PayPal.

In her new role, Singh will lead the agency’s strategy and planning function, oversee strategic development for existing clients, and play a key role in new business pitching. Her appointment is effective immediately.

“As we continue to focus on providing industry-leading, multi-channel media solutions, we’re excited to have someone of Tanvi’s significant expertise to lead our strategy and planning offering,” The Media Store COO Jacquie Alley, said.

“Tanvi brings a diverse skillset, and as an engineer turned marketer, she is well-placed to lead both strategy and planning for the business, with her proven track record of driving impact with creative use of media and technology.”

Singh has previously held senior roles at Mindshare and Vizeum, and spent several years with Isobar in Malaysia before relocating with Dentsu to Melbourne. Her work has earned recognition across across the region and she is currently a grand jury member for the New York Festivals AME awards.

“Our industry is changing faster than ever before, and there's increased momentum among clients looking to independent agencies to drive growth for their business,” Singh said.

“I believe TMS has an impactful proposition in 'Re-imagining Media' to offer to clients and the industry. Stephen and Jacquie are a strong leadership duo who have built an incredible agency culture, and I'm excited about what's coming.”