Mazda celebrates Singapore's aquatic stars in grit-fuelled film

Mazda is putting the spotlight on grit and perseverance with its latest brand film “What drives you?”, launched in tandem with Singapore’s hosting of the World Aquatics Championships 2025.

Done in collaboration with advertising agency 3-Sixty Brand Communications, the 60-second film opens with a voiceover asking, “What drives you to step out of your comfort zone?” before showcasing five TeamSG aquatic athletes excelling in swimming, water polo, artistic swimming, and open water swimming.

As the official automobile partner of the championships, Mazda is powering the event with over 100 vehicles, shuttling athletes, officials, and organisers across venues. The partnership aims to highlight Mazda’s shared values of teamwork, endurance, agility, and relentless pursuit, qualities celebrated both in sport and on the road.

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Mazda is also making waves beyond mobility with limited-edition aquatic-themed merchandise available at select championship venues, deepening its connection with the aquatic community.

"Mazda is honored to support a world-class sporting event that embodies passion, discipline, and unity. As we celebrate SG60, we’re reminded of how far we've come and the journeys that lie ahead, on the road and in the pool," said David Chung, general manager, marketing and customer relationship, Trans Eurokars Pte Ltd.

Speaking on the film, Cindy Tay, general manager of 3-Sixty Brand Communications, said, "This film is a tribute to all who rise before dawn, train through fatigue, and perform with grace under pressure. It’s not just a story about athletes, it’s a story about purpose. We’re proud to bring that to life for SG60, Mazda and the world stage."

Mazda joins a growing list of brands celebrating Singapore’s athletes. Earlier this year, the Ministry of Culture, Community and Youth (MCCY) partnered with Dentsu Creative Singapore on “Every support counts”, a digital campaign spotlighting the network of support behind Team Singapore.

Anchored by a hero film featuring three national athletes, the campaign highlighted the role of sports science, emotional resilience, and community backing in driving athletic success. Complementary videos also profiled athletes across disciplines, including para sports, underscoring the dedication and infrastructure behind every medal-winning moment.

Meanwhile, UNIQLO had thrown its support behind Singapore’s para athletes as the official clothing partner for the Paris 2024 Paralympic Games. The brand outfitted the Team Singapore delegation, including athletes and officials, with LifeWear apparel designed for comfort, function, and a sleek aesthetic that blends Singaporean identity with the Parisian cityscape.

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