Raffles Hotels & Resorts picks regional PR agency for Asia

Raffles Hotels & Resorts has appointed COMPANION Communications as its leading Asia-based PR and communications agency.

As the appointed agency, COMPANION will oversee public relations, marketing communications, strategic advisory, storytelling, partnerships, content creation and crisis support for the brand in the Asian region. 

"COMPANION leverages local knowledge and deep industry insights to give clients a competitive edge. We are thrilled to be appointed by Raffles Hotels & Resorts, a leader of hospitality globally, as we continue to work with some of the best brands within the sector," said Dominique Backhouse, managing director of COMPANION.

Don't miss: How Raffles Hotel is banking on the butler to modernise luxury 

Raffles Hotels & Resorts joins COMPANION's long list of hospitality clients. Most recently, the agency scored a number of wins across the sector including the launch of Capella at Galaxy Macau in Macau, the launch of Andaz One Bangkok in Thailand and the global retainer for Island Shangri-La in Hong Kong. 

The agency is also holding the regional PR retainer for Fairmont Hotels & Resorts. 

On the local front, Raffles Hotel Singapore appointed Allison Worldwide as its strategic communications partner in December last year. The appointment includes strategic counsel, media relations and engagement support to strengthen brand positioning, leadership visibility and cultural resonance. 

The appointment reflected a need for a communications approach focused on long-term brand storytelling, and a shift towards insight-led narrative that reaffirms the hotel's place in Singapore's cultural and hospitality landscape. 

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