CapitaLand Malls wishes shoppers a paws-perous CNY with Mofusand takeover

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CapitaLand Malls is ushering in Chinese New Year with "Mofusand Paws-perity", a celebration of the beloved Mofusand cats across 17 malls and multiple workplace properties running until 1 March 2026.

The campaign brings immersive decorations, limited-edition merchandise, interactive AR filters, and rewarding promotions designed to bring luck, joy, and prosperity for the new year.

Central to the campaign is CapitaLand’s Mofusand installations, including 'Fruit meow', 'Board shark', and 'Coffee & donuts'. The installations have been refreshed with springtime colours and auspicious motifs including blooming peonies and cherry blossoms to symbolise abundance and new beginnings, while bright mandarin oranges represent wealth. Meanwhile, illuminated lanterns cast a warm glow, and oversized cat-themed red packets add playful charm.

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At Bugis Junction, the "Ultimate fur-tastic Mofusand paw-sperity experience" installation brings all three themes together, making it a must-visit festive spot. Visitors can play with Chinese New Year-themed AR filters and stand a chance to win 88,888 STAR$ through CapitaLand's social media contest.

In addition, limited-time Mofusand pop-up stores at Junction 8, Plaza Singapura and Bugis Junction offer exclusive merchandise, from T-shirts and tote bags to collectible plushies dressed in orange tang suits or blue cheongsams. Shoppers spending SG$30 using eCapitaVoucher at participating malls can redeem an eVoucher to take home the plushies while stocks last.

Adding a modern twist to tradition, CapitaLand is offering Mofusand-themed digital red packets, enabling shoppers to gift eCapitaVouchers ranging from SG$10 to SG$500 via the CapitaStar app. Fans can also brighten chats with the Mofusand sticker pack on Instagram, Facebook, WhatsApp, and Telegram.

The celebrations are complemented with rewards. Until 16 February, shoppers can redeem up to SG$18 eCapitaVoucher on weekday spends, while CapitaStar members enjoy bonus STAR$ rewards to start the year on a lucky note.

Mofusand made its Southeast Asian debut in October 2025 with a series of interactive teaser pop-ups across CapitaLand malls, including a mysterious eight-metre inflatable box at CQ @ Clarke Quay and Southeast Asia’s tallest Meow Donut inflatable accompanied by 25 quirky Mofusand cats. Fans who guessed the mystery character or mall locations via the CapitaStar app were rewarded with STAR$, resulting in over three million STAR$ given away.

According to June Tan, head of digital platforms, strategic marketing and business partnerships, CapitaLand Investment at the time, the campaign was designed to be more than a static installation. From teaser pop-ups to AR filters and themed pop-up stores, the campaign combined mystery, interactivity, and cuteness to create an experience that spanned digital and physical spaces.

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