Gov.sg finds connection in the chaos of reunion dinners this CNY

The Ministry of Digital Development and Information (MDDI) has unveiled its festive Chinese New Year (CNY) film "Burst of luck".

Created in collaboration with DSTNCT and We can save the world!!! director Cheng Chai Hong, "Burst of luck" is centered on the comedic chaos of a reunion dinner. It stars comedy stalwarts Koh Chieng Mun, Xixi Lim, Jo Tan and Norbin Ngoh as a family navigating their family dinner while Koh Chieng Mun plays the exasperated matriarch. 

In the film, the matriarch just wants to spend time together with her family, who are more interested in their devices instead of each other. An unexpected mishap throws the evening into chaos, forcing the family members to work together. Through the experience, the family is reminded that the best gift they can give their loved ones is being truly present. 

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"Burst of luck" kicks off gov.sg's 2026 festive film series celebrating CNY, Hari Raya Puasa and Deepavali. Each festive video is set to explore how families celebrate important moments and traditions as they spend the festival with each other. 

According to the agency, the videos will exist within a shared universe, with viewers invited to spot familiar faces, recurring motifs and subtle easter eggs that connect the stories across Singapore's multicultural calendar. 

"Burst of luck" is available on gov.sg channels and on broadcast and digital platforms. 

“In this digital era, we hope that this video can be a heartwarming reminder of what truly matters – family, passing traditions and values from one generation to the next, and being fully present with one another in this festive period," said Aaron Lye, director, campaigns and productions, MDDI. 

"Cheng represents a new generation of Singaporean filmmakers who are redefining what local stories can look like. Working with him, we wanted to honour the traditions we grew up with while bringing a fresh lens to how we tell them," said Chloe Lim, business director and partner, DSTNCT.

"This project builds on DSTNCT's growing portfolio in national storytelling, work that doesn't just entertain, but helps define shared moments for Singaporeans across cultures and generations," she added. 

With CNY around the corner, a number of brands have also released their own films in celebration of the festive season. Most recently, Eu Yan Sang Singapore unveiled a film titled "Heart to heart" starring actress, director and entrepreneur Jeanette Aw. In the film, Aw is seen gifting in different roles such as a mentor, a friend and a daughter. Each vignette reflects a distinct relationship, anchored by the idea that a gift represents the giver's intent rather than just its content. 

Meanwhile, FairPrice Group has turned its attention to the small, familiar moments that makes CNY meaningful with "Every celebration made a little better". The campaign draws on the Mandarin phrase “小心意大欢喜” ('little kindness brings great delight') which reflects how small acts can lead to great joy. 

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