Progressive Communications and Active FZ LLC ink cross-regional partnership

Singapore-based PR consultancy Progressive Communications has partnered with UAE marketing agency Active FZ LLC to offer integrated communications support across Asia-Pacific (APAC) and the Middle East (UAE).

The alliance aims to help globally minded brands craft consistent narratives and reputation strategies across key growth markets.

The strategic tie-up combines Progressive Communications' earned-first communications expertise in APAC with Active’s integrated marketing and digital capabilities across the Gulf region. The move targets brands with regional hubs in Singapore or Dubai, particularly those eyeing cross-border expansion.

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Both firms will maintain independent branding and legal identities while aligning on strategy, quality, and execution. The cross-market team will offer services such as brand positioning, media strategy, PR, and market-entry planning.

Progressive’s portfolio includes brands such as Zespri International, SAP Concur, and Swire Coca-Cola. Active, founded in 2003, supports brands across PR, influencer marketing, digital, content, and events, and operates through a network of regional affiliates.

“We’re excited to join forces with Louay and the team at Active. They bring deep regional insight, strong media relationships, and a strategic mindset that perfectly complements our strengths communications planning and storytelling. Together, we offer a powerful, compelling proposition for brands ready to expand across borders," said Tarun Deo, founder and managing director of Progressive Communications.

In tandem, Louay Al Sammarai, CEO and founder of Active FC LLZ said, “This partnership gives our clients access to expert communications counsel across APAC through Progressive’s network and capabilities. We look forward to unlocking new business opportunities together and delivering bold, impactful work that resonates in every market we serve." 

The collaboration follows Progressive’s earlier partnership with social and strategic creative firm Reson8 Asia in 2022. The alliance brought together a 22-strong team offering a holistic suite of services spanning earned-first PR, digital and social media content, reputation management, and creative strategy.

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