The ultimate edge: Where people power performance

This post is sponsored by PersonEdge.

In today’s fast-moving digital world, trends shift overnight, and audiences demand authenticity.

Amid the constant change, PersonEdge has carved out a distinctive path: building a performance-driven creative agency grounded in human values. What began as a nimble social media agency has grown into an award-winning strategic partner trusted by leading brands to deliver work that captures attention while driving cultural relevance and measurable impact.

PersonEdge’s journey mirrors the evolving digital landscape. Platforms, algorithms, and consumer behaviours may shift, but the agency’s approach remains rooted in one truth: people are at the centre of everything.

Today, PersonEdge functions as a creative hub where talent thrives through meaningful work, shared accountability, and purpose, allowing the agency to deliver excellence in an ever-changing environment.

From humble beginnings to award-winning partner

Growth at PersonEdge has always been intentional. Rather than scaling for the sake of size, the agency has focused on refining strategic thinking, creative execution, and internal culture. This approach has enabled PersonEdge to become an agile, yet robust partner, capable of managing complex, multi-market campaigns without losing its human touch.

As brands increasingly seek partners who understand both culture and performance, PersonEdge has positioned itself as the bridge between creativity and results. This balance has earned the trust of clients across industries, and recognition from the wider marketing community, while forging long-term partnerships grounded in consistency, clarity, and shared ambition.

Our north star: We perform

At the heart of PersonEdge is a guiding principle: We perform. This philosophy is more than a slogan – it is the agency’s north star, informing every decision, collaboration, and execution.

Performance is not only about metrics, reach or virality. It reflects the connection between creativity, culture, and collaboration. It means showing up fully for clients and teammates, and delivering work with care and pride. Performance also entails pushing beyond comfort zones, embracing accountability, and committing to continuous improvement.

This mindset shapes a culture where excellence is expected, growth is encouraged, and every project is approached with ownership. It inspires teams to move fast, stay thoughtful, and create work that resonates beyond the immediate moment.

A vision to stand out

PersonEdge aims to stand out in the social media and digital space with work that performs strongly not only in Malaysia, but across the region. This vision is reflected in a comprehensive suite of services designed to help brands navigate the digital landscape with confidence.

The agency’s capabilities include social media strategy and management, influencer and KOL (key opinion leader) marketing, content creation and storytelling, integrated campaigns, community-led marketing, and crisis management. Every service is grounded in insight-driven thinking and cultural relevance, ensuring ideas resonate authentically while delivering tangible business outcomes.

The pillars of performance

High-impact work at PersonEdge is built on a foundation of human values. The agency measures its success through seven performance pillars that guide how teams collaborate and how work is evaluated.

Kindness and empathy fosters respect in all interactions. Tolerance and honesty encourages open dialogue and idea-sharing. Ownership and responsibility reinforces accountability. Adaptability and resilience allows teams to navigate change. Responsiveness and detail balances speed with precision. Passion and purpose energises every brief, while maximised opportunities pushes ideas beyond “good enough” towards excellence. Together, these pillars define what performance truly means at PersonEdge.

Working with leading brands across industries

Throughout its journey, PersonEdge has partnered with brands across eCommerce, real estate, FMCG, beauty, lifestyle, food and beverage, and technology.

These collaborations demonstrate the agency’s ability to execute complex campaigns involving influencers, content creators, social communities, and interactive experiences while maintaining clarity of message and brand voice. They highlight the agency’s capacity to manage scale, speed, and creativity without compromising on authenticity.

Award-winning campaigns that moved the needle

PersonEdge’s commitment to creativity and strategic excellence was recognised at the Marketing Excellence Awards in 2025, where several Lazada campaigns received accolades across multiple categories.

The "Lazada 11.11 – Lowyalty Era" campaign earned bronze for Excellence in Urban Guerrilla Marketing by challenging traditional loyalty narratives. The campaign leveraged bold messaging and social-driven guerrilla tactics to spark conversations which resonated with digitally savvy audiences.

The "Lazada Legit Mantul Heist – Lowest Price Guarantee" campaign secured silver for Excellence in Location-Based Marketing. By turning physical spaces into moments of intrigue, it combined on-ground engagement with social amplification to create an immersive experience that drove curiosity, foot traffic, and engagement.

Gold recognition for Excellence in Interactive Marketing / AR & VR was also awarded for the "Lazada 12.12 – 1-2 Jus Showdown" campaign. By blending entertainment with innovation, the campaign used interactive mechanics to boost audience participation and reinforce year-end shopping momentum.

The Lowyalty Era campaign also received Gold for Excellence in Influencer / KOL Marketing, proving effective influencer strategies rely on authenticity, cultural insights, and trust – not just reach.

Setting new standards

PersonEdge is more than an agency. It is a collective of creators united by performance, purpose, and people. By aligning vision with values, the agency is redefining long-term success in digital marketing, building it not on short-term wins, but on consistency, integrity, and meaningful impact.

At PersonEdge, the future is shaped by how the team performs today. Every idea, collaboration, and campaign is approached as one team, for every client, every time. It is this commitment to people and performance that continues to distinguish the agency, ensuring that brands and audiences feel the difference of work that truly resonates.