Nord Anglia Education unifies regional media operations in Asia

Nord Anglia Education has appointed Omnicom Media (OM) Vietnam as its media agency of record in Asia, covering integrated media strategy, planning, and buying for 19 schools across Thailand, India, Singapore, Indonesia, Malaysia, and Uzbekistan.

The move comes after a competitive pitch and signals a shift from school-level media operations to a centralised regional hub in Vietnam. OM Vietnam will deliver a unified media strategy across the region, marking its first major engagement in the international education sector.

The appointment also broadens OM Vietnam’s Asia Pacific portfolio, which includes blue-chip clients such as Apple, Beiersdorf, Kimberly-Clark, and Mercedes-Benz.

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Nord Anglia operates 89 schools in 37 countries, educating over 100,000 students. Its curriculum focuses on academic excellence, creativity, wellbeing, resilience, and global connectedness, preparing students with skills for a rapidly changing world.

“This is an exciting new chapter for both Nord Anglia and OM Vietnam. Moving to a centralised regional model will enable greater strategic alignment and efficiency in our media investments," said Arjun Green, regional head of digital SEA and India at Nord Anglia Education. 

He added, "OM Vietnam demonstrated the passion, flexibility, and capabilities needed to manage multimarket campaigns and drive qualified leads for our schools." 

In tandem, Julien Courant, chief operating officer at OM Vietnam, said, “We are proud to partner with Nord Anglia, a global reference in premium education. With schools across Asia and a strong ambition for growth, this collaboration allows us to combine local market expertise with regional connected capabilities to deliver impactful, performance-driven media strategies that are designed to drive transformative growth for our clients.”

This win comes as OM continues to expand its global media footprint. Last week, Dyson appointed the agency to handle its global media planning and buying, following a competitive pitch last year. The account is managed through a cross-agency model, leveraging multiple Omnicom media brands with a focus on data, identity solutions, and advanced analytics.

The collaboration aims to advance Dyson’s media transformation strategy by strengthening technology integration, sharpening audience targeting, and accelerating time-to-market. The business was previously with IPG Mediabrands, which has since been integrated into Omnicom’s wider media operations following the acquisition of Interpublic Group last year.

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