Got 100k followers? Meta will pay you to post on Facebook

share on

twitter /
facebook /
linkedin /
- email
- telegram
- whatsapp
- wechat
- pinterest
- line
- snapchat
- reddit

Meta has introduced a new programme aimed at accelerating creator growth on Facebook, as competition for creator attention intensifies across platforms.

Dubbed “Creator fast track”, the initiative offers selected creators increased reach on eligible Reels, alongside three months of guaranteed monthly payouts. The move is designed to attract established creators who are either new to Facebook or looking to rebuild their presence on the platform.

According to Meta, creators with at least 100,000 followers on platforms such as Instagram, TikTok or YouTube can earn US$1,000 per month under the programme. Those with more than one million followers on at least one platform can receive up to US$3,000 monthly.

Don't miss: Is bigger no longer better in the APAC influencer scene?

Participants will also gain immediate access to Facebook’s content monetisation tools, allowing them to continue earning beyond the three-month programme window.

The launch comes as Meta ramps up its investment in the creator economy. In 2025, Facebook paid nearly US$3 billion to creators through its monetisation programmes, marking a 35% year-on-year increase and its highest annual payout to date.

Reels accounted for 60% of total creator payouts, while the remaining earnings were driven by Stories, photos and text posts. Meta added that the number of creators earning more than US$10,000 annually on the platform has grown by over 30% year-on-year.

Beyond payouts, Meta is also updating how creators measure performance. New metrics introduced under Facebook’s monetisation programme include “qualified views”, which determine earnings eligibility, and “earnings rate”, which estimates revenue per 1,000 qualified views. The platform will also provide a breakdown of non-qualified views to help creators better understand performance gaps.

While Facebook’s content monetisation programme remains invite-only, creators can register their interest through the platform’s Professional Dashboard. The move underscores Meta’s broader push to position Facebook as a viable monetisation hub for creators, particularly as rival platforms continue to compete aggressively for talent and content. This comes as platforms across the region continue to experiment with new monetisation models.

For instance, Chinese social media platform Xiaohongshu was reported in January to be testing an invite-only feature allowing creators to offer paid content. The pilot targets visual artists, who can charge for high-resolution, watermark-free files, as well as long-form writers who can place part of their content behind a paywall.

To qualify, creators must have at least 100 followers, maintain a clean compliance record over the past 90 days, and complete real-name verification. Eligible posts must also be public, downloadable, and labelled as original.

Be part of #Content360 Singapore, 22–23 April 2026, where creativity and culture collide. Explore how AI-driven storytelling is shaping the future of content, gain practical insights, discover new tactics, and learn how the best in Asia are creating campaigns that truly resonate.

share on