Mastercard launches APAC’s first ‘Taste by Priceless’ at HK airport

Mastercard has unveiled Asia Pacific’s first Taste by Priceless dining club at Hong Kong International Airport, offering premium cardholders a new elevated culinary experience in Terminal 1.

Located near Gate 40, the new venue is part of The Mastercard Collection—a global portfolio of dining, entertainment, and travel benefits. The benefit is available to World, World Elite, and World Legend Mastercard cardholders worldwide, regardless of where their card was issued.

Taste by Priceless combines local culinary heritage with global influences through seasonal menus co-created with acclaimed chefs. Travellers can choose between two distinct dining formats.

These include The Counter, which is an intimate, chef-led tasting featuring a multi-course menu with dishes such as Shiso & Romaine Salad and Superior Chicken Soup. Meanwhile, The Cove is a relaxed à la carte setting offering refined tapas-style dishes including Pil Pil Prawns and Miso Glazed Cauliflower. 

The dining experience is complemented by a selection of Mastercard’s signature desserts and cocktails, created exclusively for Taste by Priceless venues around the world. 

Access is available on a walk-in basis within three hours of departure. World Legend cardholders enjoy unlimited complimentary access for themselves and up to three guests, while World Elite and World cardholders can access the lounge at a preferential rate.

“Trips today extend beyond the destination itself,” said Joyce Bo, executive vice president, core payments, Asia Pacific, Mastercard. “As airports increasingly become part of the journey rather than simply a transit point, more travellers are looking for experiences that are worth arriving early for. Taste by Priceless reflects how travel is evolving, turning even a short stopover into a meaningful culinary moment while enabling financial institutions to elevate their premium customer proposition.” 

Beyond dining, the venue has been designed as an immersive, multi-sensory space that blends Mastercard’s brand heritage with local cultural influences. At its heart is a commissioned installation by emerging Chinese artist Xinran Guan, whose oil paintings explore harmony between the material and immaterial.

The launch of Taste by Priceless in Hong Kong expands Mastercard's growing portfolio of elevated airport dining experiences for cardholders, joining Taste by Priceless at Guarulhos International Airport (GRU) in São Paulo and a new location slated to open in Mexico City later this year. Beyond the airport, cardholders can also enjoy premium dining experiences through Mastercard's broader Priceless portfolio, including LUMA at Hong Kong's historic 1881 Heritage and Priceless restaurants in Rome, Mexico City and São Paulo.

MARKETING-INTERACTIVE has reached out to Mastercard for more information. 

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