Amazon Ads opens Spotify inventory to Australian programmatic buyers

Amazon Ads and Spotify have launched a programmatic partnership in Australia that will allow advertisers to buy Spotify’s audio and video inventory through Amazon’s demand-side platform.

The integration gives brands using Amazon DSP programmatic access to Spotify’s streaming inventory, combining Amazon’s commerce data signals with Spotify’s global audience of more than 750 million monthly users.

The move expands Amazon’s push to position its advertising platform as an omnichannel buying tool spanning retail media, connected TV, display and streaming audio.

Willie Pang (pictured), general manager of Amazon Ads, said the partnership would help advertisers connect commerce data with premium audio environments.

“Amazon Ads is committed to being a trusted partner for both advertisers and publishers, helping them unlock the full value of their audiences and inventory,” Pang said.

“With the addition of Spotify's premium audio and video supply, Amazon DSP offers a truly omnichannel solution for Australian advertisers - spanning Connected TV, display and audio across the Amazon canvas and the open internet.”

The partnership allows advertisers to activate Spotify campaigns through Amazon DSP alongside Amazon’s connected TV inventory and other digital media channels, enabling planning, buying and measurement through a single platform.

Spotify said the integration would give advertisers more flexibility in how they reach streaming audiences.

“We’re always looking for ways to give advertisers more flexibility and control to connect with fans on Spotify,” said Liam Hickey, head of automation, JAPAC at Spotify.

“That’s exactly what this partnership makes possible. By bringing our audio and video inventory to Amazon DSP, we’re making it easier than ever for Australian advertisers to reach our highly-engaged global audience.”

Amazon DSP uses first-party commerce, streaming and browsing signals to help advertisers target audiences across Amazon properties and the wider internet.

The platform also incorporates AI-driven campaign automation and clean room technology designed to support privacy-safe measurement and attribution across channels.

For advertisers, the integration signals a growing convergence between retail media platforms and premium streaming environments, as media buying becomes increasingly driven by first-party data and cross-channel measurement.