VFS Global picks PR agency for ASEAN

VFS Global has appointed Ellerton & Co. as its public relations agency for ASEAN, tasking the firm with overseeing communications across Singapore, the Philippines, Indonesia, Thailand and Vietnam.

The mandate centres on strengthening VFS Global’s engagement with media and key stakeholders, while streamlining public communication around official visa and consular application processes. A key focus will be promoting verified information channels and guiding travellers during peak travel periods.

The agency is also tasked to ensure that VFS Global's communications remain clear, timely and locally relevant as demand for travel services continues to rise across the region. 

Don't miss: Singapore Tourism Board picks PR agency 

Headquartered in Zurich and Dubai, VFS Global supports governments and diplomatic missions by managing the administrative and non-judgmental components of visa, passport and consular services. Operating in 167 countries with more than 4,000 application centres worldwide, the company has processed over 533 million applications since its founding in 2001.

Ellerton & Co. was chosen due to its experience within Southeast Asia's startup ecosystem where it has supported companies from early funding stages through to later-stage growth and exits, according to a statement seen by MARKETING-INTERACTIVE.

Furthermore, the agency has built a presence across finance and technology, handling mandates spanning startups, investments, sustainability and consumer brands. Its current client roster includes Nebius, backed by NVIDIA, and Atome Finance.

VFS Global joins Ellerton & Co.'s list of new clients including Ethiopian Airlines, where the agency will lead PR works across Singapore, Australia and New Zealand.

Other recent additions including coworking provider ARCC Spaces and ride-hailing platform TADA, alongside expanded remits for existing clients such as BDx Data Centers, Kintone and Sansan.

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