Hotel vibes at hawker prices? Kopitiam bets big on its next food hall evolution

Kopitiam is giving the neighbourhood food hall a makeover with its latest outlet at Hillion Mall, combining the accessibility of a local hawker centre with the design and comfort of a hotel dining space.

The new outlet features 25 curated stalls, 14 of which are halal-certified, blending heritage brands with new concepts.

Unlike traditional food halls, the space emphasises openness, natural light, and clear sightlines. Seating is thoughtfully configured for families, groups, solo diners, and quieter conversations. Staggered platform seating encourages casual socialising, while open cooking concepts allow diners to watch meals being prepared. 

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Other highlights include the debut of Japanese shabu-shabu brand Shabu Days in Singapore, alongside popular names such as Old Airport Road Wanton Mee, Ann Chin Popiah, House of Lemang, and Pepper Lunch Express. International offerings range from Filipino favourites at Ms. Inasal to Thai, Korean, and Mala dishes.

“When customers enter our Kopitiam food hall, it’s important that they nourish not just their bellies but also their mental experience,” said Pauline Png, director and head of customer innovation and marketing at FairPrice Group’s food services division.

Kopitiam aims to create a community-focused, approachable dining environment that is comfortable, engaging, and affordable. The launch will be marked with a three-day celebration from 3 to 5 April, featuring a lion dance, live music, guzheng performances, magic shows, and customisable tote bag giveaways.

MARKETING-INTERACTIVE has reached out for more.

The Hillion Mall opening comes as FairPrice Group continues to reimagine its food and retail spaces through more experiential and culturally driven formats. Beyond design-led upgrades, the group has also been leaning into seasonal activations to deepen community engagement.

At Lau Pa Sat, for instance, the historic market has been transformed into a Hari Raya-themed cultural showcase running from 3 March to 1 April.

Repurposing its earlier Chinese New Year installation, the space now features 12 educational touchpoints centred on Ramadan traditions, alongside familiar festive symbols such as ketupat (‘rice cake’) and wau (‘traditional kite’).

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