Under Armour names BOYNEXTDOOR as global brand ambassadors

Global sportswear giant Under Armour has named K-pop sensation BOYNEXTDOOR as its newest global brand ambassadors. The six-member group will front the brand’s new "Commit" campaign and lead the Asia-Pacific rollout of the Bouncy Tee.

The partnership kicks off with a group campaign film, followed by individual member visuals and short films. Both Under Armour and BOYNEXTDOOR view the collaboration as a natural alignment rooted in a shared commitment to personal growth and relentless drive.

Comprising SUNGHO, RIWOO, JAEHYUN, TAESAN, LEEHAN, and WOONHAK, BOYNEXTDOOR have cultivated a global fanbase through authentic storytelling and self-expression. Their dedication to refining their craft mirrors Under Armour’s core athletic ethos.

“We’re excited to begin this new journey with Under Armour. We have always believed in putting our own ideas and energy into everything we do and in showing who we really are through our music and performances. The message behind ‘Commit’ feels especially meaningful to us because it is about continuing to give your best to what you love. We look forward to sharing more of our own style and energy through this partnership," said BOYNEXTDOOR​​.    ​​​     ​  

The "Commit" initiative signals a broader evolution in how Under Armour defines athletic performance—shifting the spotlight from wins and trophies to the intrinsic motivation that drives people every day.

"BOYNEXTDOOR bring a youthful energy that feels both fresh and deeply authentic. Their dedication to their craft, the honesty they bring to every performance and their determination to keep evolving strongly reflect the spirit of Under Armour. We are excited to welcome them to the brand and to explore how their distinct perspective can help us express performance in new and meaningful ways for consumers around the world," said Simon Pestridge, chief marketing officer and managing director, APAC, Under Armour. 

Alongside the campaign, the brand is introducing the Bouncy Tee, designed for maximum comfort and freedom of movement. Each group member highlights the piece through their own unique style, showcasing the intersection of active performance and everyday life.

MARKETING-INTERACTIVE has reached out to Under Armour for more information. 

Related articles:

Under Armour picks Wavemaker China to handle digital media biz
Under Armour wants you to flex as you go in new campaign