Toby Talbot exits Ogilvy Network ANZ after more than three years as CCO

Ogilvy Network ANZ chief creative officer Toby Talbot is leaving the agency after more than three and a half years in the role.

Talbot joined in January 2022 as the network’s inaugural trans-Tasman CCO, overseeing creative teams and output across Australia and New Zealand. He previously served as CCO at DDB-owned Catorce in Barcelona.

During his tenure, Talbot co-developed the Return On Creativity (ROC) framework with chief strategy officer Fran Clayton, aimed at demonstrating the business impact of creativity beyond traditional ROI metrics. He also oversaw campaigns including Matildas ‘Til It’s Done, Meet Me at the Coke Sign, The Spot, and Kentucky Fly.

Ogilvy APAC CCO Reed Collins credited Talbot with leading a creative resurgence in the region.

“I want to personally thank Toby for all he’s accomplished in his time at Ogilvy,” said Collins. “He’s been a true advocate of borderless creativity across the network, a magnet for the next generation of talent and creative leadership. The work really does speak for itself.”

Talbot said the opportunity to galvanise Ogilvy’s creative output across the region was what drew him back to ANZ.

“It’s been an incredible journey… but now feels like the right time for me to step away. I want a new challenge,” he said. “If I reflect on the work I love to do, it’s ideas that drive commercial outcomes, behaviour change, or some kind of major reappraisal. These are transferrable skills and I intend to put what I’ve learned to use.”

Talbot will depart at the end of this week. Creative leadership will continue under Max McKeon, Ant Simmons, Nina East and Bridget Jung.