ERA Singapore names new head of comms

Real estate agency ERA Singapore has appointed Lydia Wong as head of communications, where she will lead the brand, marketing, and public relations functions.

As head of communications, Wong will also oversee integrated communications across departments, from strategic planning to creative content, social media, and recruitment marketing. 

In her new role, Wong will work closely with ERA agents and team leaders to co-create campaigns that deepen connections with consumers and stakeholders. She will also contribute to the brand’s community-focused initiatives, aligning with her personal belief that businesses should give back, she told MARKETING-INTERACTIVE. 

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Wong joins ERA Singapore from MindChamps where she was senior director of group brand communications. Prior to which she was director of marketing at Golden Village Multiplex, general manager of marketing at Popular Holdings Limited and brand development manager at BreadTalk Group, according to her LinkedIn. 

Speaking to her new role, Wong said that she's "always been fascinated by property investment". 

"At ERA, I get to combine that fascination with my passion for marketing and branding. I’m looking forward to the many exciting campaigns in the pipeline, as well as contributing to ERA’s community-focused initiatives. Real estate, to me, is about milestones, dreams, and relationships. I can’t wait to shine a light on the people and moments that make those dreams possible," said Wong. 

She added that she's impressed by ERA's consistent branding since its establishment in 1982 and that she's lookling forward to pioneering new initiatives with the real estate agency. 

"Joining ERA feels like the start of a meaningful new chapter. I’ve always believed that communication is most powerful when it comes from the heart, it should make people feel seen, valued, and inspired. In this role, I’m eager to blend creativity, strategy, and purpose to tell stories that matter and to shine a light on the people who make ERA extraordinary," she said. 

Wong’s appointment comes as other property agencies double down on branding. Earlier in March, PropNex refreshed its logo, marking its first major rebrand since its founding in 2000.

The rebrand aimed to reflect its evolving identity and commitment to staying at the forefront of the real estate industry. The move was also accompanied by a new merch line for its agents, blending practicality with street style. The collection included an athleisure-inspired jacket and accessories such as a lanyard, ID tag holder, tumbler, and laser pointer.

In similar vein, property listing and marketplace platform PropertyGuru released a limited-edition reversible jacket paying tribute to property agents and their role in helping Singaporeans find comfort, belonging, and a sense of home.

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