StarHub takes full ownership of MyRepublic Broadband in Singapore

StarHub has completed its acquisition of the remaining 49.9% stake in MyRepublic Broadband, making the latter a wholly-owned subsidiary.

The deal, made through StarHub’s wholly-owned subsidiary StarHub Online, also includes the MyRepublic brand in Singapore and selected operational assets from MyRepublic Group linked to the broadband business.

According to StarHub, full ownership will allow for greater strategic alignment, securing both the brand’s equity in Singapore and operational assets critical to its business. The move is part of StarHub’s multi-brand, multi-segment strategy, aimed at service differentiation and cross-product bundling.

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The acquisition comes after StarHub’s multi-year transformation programme to digitise, automate, and modernise its core operations. The company said it is now focused on continuous innovation to improve customer experiences and drive sustainable growth in a shifting broadband landscape.

StarHub added that the consolidation reinforces its position in Singapore’s broadband market and will allow more customers to access high-quality broadband and mobile services.

“This isn’t just an acquisition. It’s an acceleration. We’ve laid a strong foundation for growth and with MyRepublic Broadband fully under our wing, we can move faster, go further, and serve customers with even greater clarity and care," said Nikhil Eapen, chief executive at StarHub. 

He added, "As the market shifts, scale, quality, and resilience matter more than ever. Smaller players may find it harder to sustain, especially without robust platforms. Our role is to step up to provide the reliability, performance, and consistency that customers deserve at a time when they need it most." 

In conversations with MARKETING-INTERACTIVE, MyRepublic confirmed that it will continue to operate independently for its other business lines, including mobile services in Singapore and New Zealand, as well as its platform and digital business.

"MyRepublic is a beloved brand in Singapore and we have many loyal customers over the years who like and believe in our values, our products and services," said Lawrence Chan, managing director and chief AI officer at MyRepublic Broadband.

He added, "We will continue with renewed purpose to push this brand wider and further in the market with innovations for our geek and gamer segments, as well as in our SMB segment."

The acquisition comes just a day after Keppel Ltd unveiled it would divest M1’s telco business to Simba Telecom for an enterprise value of S$1.43 billion in an all-cash deal. The transaction, made through Keppel subsidiaries, will see Keppel receive close to S$1 billion in cash for its 83.9% effective stake, subject to post-completion adjustments.

Keppel will retain M1’s fast-growing ICT business, which complements its integrated connectivity portfolio of data centres and subsea cables. The deal values M1 at 7.3 times EV/EBITDA, which Keppel described as “attractive”.

Keppel said the proposed transaction could reshape Singapore’s telecommunications sector by consolidating two agile, digitally driven players. Combining M1’s cloud-native network and hyper-personalised services with Simba’s digital consumer model could unlock synergies in infrastructure and network capabilities, creating what Keppel calls a “nimble and competitive digital-first telco” to support Singapore’s digital economy.

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