TikTok SG launches Elections Centre ahead of GE2025

TikTok has launched its Election Centre, an in-app hub where Singaporeans can find election-related information through the weeks leading up to the General Elections (GE). 

According to TikTok, the in-app Election Centre, coupled with informational banners, is designed to make it easy for users to find authoritative information about voting and the election. It aims to provide an overview of the election in Singapore, with election day information, directing to the Elections Department Singapore's website, and resources on how to spot misinformation.

The Election Centre also features videos on how to prevent the spread of misinformation created by students from the National University of Singapore's (NUS) department of communications and new media, as well as resources and videos from the Ministry of Home Affairs (MHA) and National Library Board (NLB) on topics such as spotting deep fakes and separating fact from fiction.

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To ensure that it is reaching users where they are, TikTok will direct them to the Election Centre through prompts on relevant election content and searches. The app noted that this is part of the wider work it implements to empower people with authoritative information on TikTok. 

In addition, TikTok is enhancing its commitment to platform integrity by combatting harmful misinformation by working with 20 fact-checking organisations globally, including AFP in Singapore. 

The media giant is also deterring deceptive activity by prohibiting "covert influence operations" as well as impersonations or attempts to artificially boost content through fake engagement such as bot networks. 

Moreover, TikTok requires creators to label all realistic AI-generated content to prevent users from being misled. The app also participates in the Coalition for Content Provenance and Authenticity Content Credentials to automatically label some AI-generated content that was made on other platforms. 

Accounts belonging to governments, politicians or political parties are also not allowed to use advertising or monetisation features on TikTok and are subject to additional dedicated rules.

"We are constantly working to maintain the integrity of our platform, especially during the elections. In Singapore, we'll keep investing to stay ahead of potential threats and ensure easy access to reliable sources of information for those engaging with election content on our app," said TikTok in a statement. 

TikTok's Elections Centre follows the expansion of its family features in March this year, aimed to enhance teen safety, promote digital well-being, and provide parents with greater peace of mind.

It also provides parents with more options for tailoring their teens' account. One new feature includes "Time away". "Time away" gives parents a way to block their teens from being on the platform during times that they can control. Parents can also set a reoccurring schedule to best suit their family life. If plans change, teens can request extra time, but parents make the final decision.

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