StanChart names new head of WRB marketing for HK and GBA

Standard Chartered Hong Kong has appointed Marco Lee (pictured) to head of marketing, wealth and retail banking, Hong Kong and Greater Bay Area, reporting to Haymans Fung, global head of marketing, wealth and retail banking, Standard Chartered.

In his new role, Lee is tasked at developing comprehensive brand and marketing strategy for wealth and retail banking in Hong Kong and the GBA. building the brand as Asia’s top wealth manager, driving brand awareness to advocacy, and supporting business acquisition.

He was most recently the deputy head of marketing, wealth and retail banking for Hong Kong, responsible for setting marketing strategy and leading the execution of retail and marketing plan.

With 20 years of experience in banking, Lee has a wide range of experiences across marketing strategy, business management, segment propositions and portfolio management. Prior to his role in marketing, he was the regional business manager at Greater China and North Asia Wealth Management head office, and the head of priority banking in SCB Hong Kong and Taiwan.

“Under Lee's leadership, the Hong Kong WRB marketing team has delivered outstanding results last year, earning significant industry recognition and multiple marketing awards. Hong Kong and the Greater Bay Area are the key strategic growth engines for our business, where our cross-border strengths continue to be a major differentiator that drive new opportunities," Fung said.

"With Lee’s appointment, I am confident that he will continue to lead the team to new heights with impactful and innovative marketing initiatives," she added.

Earlier this year, Standard Chartered Hong Kong unveiled a campaign featuring local influencers Grace Chan and Torres Pit to highlight Cathay Mastercard’s unique travel privileges and miles-earning power.

Also known as "Standard Chartered Cathay Mastercard: Team up miles up", the campaign aimed to accelerate new card acquisitions, encourage tier upgrades, while boosting acquisition through the enhanced member-get-member activation.

Running from 7 January 2026 to 15 March 2026, the campaign targeted mass-affluent frequent travellers in Hong Kong including existing Standard Chartered Cathay Mastercard holders, miles enthusiasts, young parents, and premium lifestyle seekers who prioritise travel rewards and airport privileges.

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