SPF turns up the volume on safe clubbing with TikTok push

Singapore’s nightlife scene is getting a safety push both on the ground and on TikTok, as the Singapore Police Force (SPF) rolls out the sixth edition of its "Safe clubbing campaign" (SCC).

Launched on 12 September at Zouk, the 2026 campaign carries the tagline “Don’t be a bystander! SPOT it. Report it.” and encourages nightlife patrons to recognise concerning behaviour and report it to venue staff, security personnel or the police.

The campaign is being run alongside the National Crime Prevention Council (NCPC) and nightlife industry partners, including the Singapore Nighttime Business Association (SNBA), Singapore River One (SRO) and Singapore Alliance for Responsible Drinking (SARD), with Zouk and CQ @ Clarke Quay also supporting this year’s efforts.

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As part of its public engagement push, SCC 2026 has taken its message to TikTok with a contest inviting Singapore residents aged 18 and above to create short videos demonstrating how they would club safely, spot irregularities and report them.

Running from 12 September to 11 October, participants are required to use a customised SCC 2026 augmented reality (AR) effect, alongside the hashtag #safeclubbingcampaign2026, and tag the TikTok accounts of SPF, NCPC and SARD.

The campaign is also bringing its messaging directly into nightlife venues through reflective wall panels, mirror stickers, coasters, table stickers, card trackers and magnetic phone holders. Carrying the “Don’t be a Bystander! SPOT it. Report it.” message, the materials are designed to serve as reminders throughout patrons’ nights out.

Meanwhile, NCPC and SNBA, with support from SPF, have introduced the Safe Clubbing Partner Programme to bring nightlife operators more closely into the campaign.

Participating public entertainment establishments will adopt crime prevention measures, share advisories with staff and display campaign materials within their venues. They will also receive a Safe Clubbing Partner Programme decal identifying their participation in the initiative.

The campaign made another offline push at CQ @ Clarke Quay on 12 September with its first roadshow, where patrons could take part in interactive activities and receive practical advice on crime prevention and responding to sexual crimes.

Speaking at the campaign launch, Sim Ann, second minister for foreign affairs and second minister for home affairs, said the campaign’s bystander message builds on a broader year-long initiative encouraging the public to play a more active role in preventing and reporting sexual crimes.

She also highlighted the "S.P.O.T. action" protocol, which encourages members of the public to “Spot it”, “Protect the victim and yourself”, “Observe key details” and “Tell the police” when they encounter or witness sexual crime.

The campaign comes as cases of rioting, affray, disorderly behaviour and serious hurt at public entertainment outlets fell 20% in the first half of 2026, from 25 cases during the same period in 2025 to 20.

However, outrage of modesty cases at such venues increased from 49 to 58 over the same period. Islandwide drink-driving accidents also declined 8.1%, from 74 cases in the first half of 2025 to 68 in the first half of this year.

“The 'Safe clubbing campaign 2026' reminds patrons to stay safe while enjoying Singapore’s nightlife. The police will continue to work with nightlife operators and stakeholders to enhance safety,” said Sim Ming Jeh, commanding officer of Orchard Neighbourhood Police Centre, Tanglin Police Division.

“We encourage everyone to stay vigilant, look out for one another, and report crime promptly,” he added.

The Safe Clubbing Campaign follows other efforts by SPF and NCPC to use digital platforms and interactive experiences to drive public awareness around crime prevention. Last year, the two organisations teamed up with Meta, the Cyber Security Agency of Singapore and educational platform EYEYAH! on a social campaign and interactive online experience aimed at raising awareness of common scam traps.

Part of a wider APAC campaign spanning more than 15 countries, the initiative highlighted seven prevalent scam types in Singapore, including romance, shopping, impersonation, investment, job, account hacking and messaging scams.

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